Google Display targeting methods - a Semetis approach
Managing client campaigns on the Google Display Network is not an easy task! Not only has the technology evolved, but you have multiple targeting options as well as different approaches offered. In this article and online presentation, you will find Semetis approach to Google Display.
Semetis is a Search and Web Analytics agency focused on results and quality service. Google Display becomes by the day a more important platform in order to address the branding elements of an advertiser's campaign. Semetis has been targeting the Google Display network for more than two years now and is therefore open to share its experience in a compiled best-practice presentation available online: http://www.slideshare.net/Semetis/google-display-targeting-methods-a-semetis-approach
You will be able to understand what the positioning is of the Google Display Network (GDN), review all targeting methods, have a full evaluation per targeting method and understand the differences with other Display Networks.
All slides are available here.
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