Social extensions, a great new feature?

Fri 18 November 2011 17:24, Tom Scheffers

Social extensions, a great new feature?

Lately, Google introduced Google+ pages in order to compete with Facebook pages. In my opinion a smart and necessary step. At the same time, Google announced that companies will be able to link their page to their AdWords campaigns. This new functionality is called Social Extensions.

Social what?
The ability to link a Google+ page to an AdWords campaign make your +1's bundled together as a total, so consumers will see all the recommendations your business has received on your ads, your  page, your website and the search results . According to Google this means that your +1's will reach all the people who come to visit Google every day. Personally I am not sure how successful the +1 button and Google+ really are at the moment, my circles are increasing but every time I take a look at my profile I get bored because of the low activity of my connections.

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Right now, the AdWords ads only show +1's from people who +1'd the ads' landing page. Enabling Social Extensions increases the chance that someone who looks at your ad will have friends or contacts in his or her circles who have recommended your ad, page, website or search result. A great way of expanding your reach, right? You can find more detailed info right here & here.

I am anxious to see what the future will bring for G+. It has got high potential, according to the 40+ million users and developments like the G+ page and the integration with AdWords campaigns. Great stuff, if Google is able to encourage people to use their social network more actively, they might be able to compete with Facebook.

Will Google+ evolve from a ghost town to a vibrant city? According to the (in my opinion) small group of G+ enthusiasts it will, but will this also apply to all the other people who are not that into search and online stuff? For now on it looks like a difficult struggle to me. What do you think?


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