Facebook fights back - Facebook for Business

Thu 28 July 2011 13:03, Qin Hu

Facebook fights back - Facebook for Business

Lately, the hottest news has probably been about Google+ versus Facebook. Within two weeks of its release, Google+  had 10 million users, even in the invitation-only mode. According to the fast success, many people are calling Google+ 'the Facebook and Twitter killer”. I think Google(+) wants to replace the position of Facebook, and grow out to be the No. 1 social network in the world. The new features of Google+  such as Circles, Hangouts, video chatting, etc. immediately highlighted the shortcomings of Facebook.

Of course, Facebook will not sit there and do nothing. Instead, it has been watching every move of Google+ and waiting for the right time to fight back. Last week, many personal accounts, which were used by companies to promote their sites or services on Google+, were shut down. According to Google, it is company policy to restrict Google+ accesses. According to this fact, on Tuesday, Facebook launched a subsite 'Facebook.com/business'.


Although this subsite does not provide new features, it offers a step by step online guide service to help enterprises use social networking websites. It is a great opportunity for all SMEs (small and medium enterprises) , because they can get support to set up a page, create targeted ads, and interact with customers. Furthermore, many companies are encouraged to use the Facebook for Business service for company branding according to Reuters.


"Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing -- word of mouth," a Facebook spokesperson wrote in an email to Reuters. "We created Facebook.com/business to make it even easier for people to reachthese objectives and grow." (Reuters)


Personally, I think Facebook has won a great battle at this stage in the field for businesses. But how long will the success last and will they continuously keep investing in offering their services to SMEs? As far as I know, a Google+ for Business is on the way and probably will be released in Q3 of 2011. So What kind of responses of SMEs will their be according to this source mentioned above? How will Facebook react? It is quite interesting to follow, so stay tuned for more.


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