Belgian Internet Success Stories Showcase @ Google

Wed 13 October 2010 15:23, Gabriel Goldberg

Brussels, 13 October 2010 – Four Search Marketing agencies bSeen, iProspect, Knewledge and Semetis today announce the organization of the Search University Showcase event on 18 November 2010. This event is hosted by Google Belgium. The objective is to present four Google AdWords case studies and through these presentations share the most advanced techniques in Search Engine Marketing.

Belgian Internet Success Stories Showcase @ Google

Following the successful organization of Search University I in 2009 and Search University II in 2010, the four organizing Search Marketing agencies bSeen, iProspect, Knewledge and Semetis have decided to complement the series with a smaller-scale event focused solely on Google AdWords case studies. The four respective agencies will present  on 18 November in Brussels, specific client-related case studies on advanced usage of Google AdWords features and tools ranging from re-marketing initiatives to conversion tools and techniques.

"We will focus on concrete cases and we will make recommendations that marketers can directly apply in their daily business," says Gérald Claessens, Knewledge founder. “It is therefore not a purely commercial presentation”. “Our four agencies would like to push the Belgian Search Engine Marketing industry forward,” says Marnik D'Hoore, Director at bSeen. “Therefore we have openly collaborated to hold such an event”.

“Google Belgium demonstrates the strong willingness to support partner agencies in the joint-mission of developing the local market. This willingness today has been translated in a concrete offer to host the event”. says Laurent Bousis, Director of iProspect. “We are inviting a selected group of advertisers keen on discovering the multiple options Google AdWords can offer including the use of Google Display Network. They will also understand the benefits of working with professionals in order to maximize results.” says Gabriel Goldberg, Director at Semetis and ex-Googler.

The major themes on the agenda: Advanced management techniques and tools, keyword buying is not similar to media space buying and Search Engine Marketing is an ongoing process. The Search University Showcase will take place in Brussels on Thursday 18 November 2010.

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