Adwords: What the Big Brands Spend
Adage.com has gotten hold of an internal Google search spending document which gives a partial overview of how much money the big brands are spending on Adwords. Depending on your view, there may be some surprises here, especially how much BP spent on Google Adwords in June 2010...
The amount that BP spent amounts to nearly $3.6 million. Adage points out that the Adwords managers at BP probably had lots of broad match action going on. Some more interesting facts: the top 10 advertisers accounted for 5% of the Google revenue in June, Apple and Intel spent just under $1 million and only 1356 advertisers spent between $10K and $100K. Check out the full article here.
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