Adwords: What the Big Brands Spend Adage.com has gotten hold of an internal Google search spending document which gives a partial overview of how much money the big brands are spending on Adwords. Depending on your view, there may be some surprises here, especially how much BP spent on Google Adwords in June 2010... The amount that BP spent amounts to nearly $3.6 million. Adage points out that the Adwords managers at BP probably had lots of broad match action going on. Some more interesting facts: the top 10 advertisers accounted for 5% of the Google revenue in June, Apple and Intel spent just under $1 million and only 1356 advertisers spent between $10K and $100K. Check out the full article here.
CommentSocial extensions, a great new f...0 comments  Lately, Google introduced Google+ pages in order to compete with Facebook pages. In my opinion a smart and necessary step. At the same time, Google announced that comp...... read more
Belgian Internet Success Stories...6 comments  Brussels, 13 October 2010 – Four Search Marketing agencies bSeen, iProspect, Knewledge and Semetis today announce the organization of the Search University Showc...... read more
Google Instant Launched6 comments  Finally we know what the bouncing balls were for. Google has changed the game for search in 2010 with Google Instant. Google Instant appears when you login with your G...... read more
Google combating cowboy agencies6 comments  Google today announced they are changing the rules on how their partner agencies are to be working with AdWords accounts/advertisers. In order to combat non-transparen...... read more
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