Google Onebox sends searchers to UEFA

Thu 4 December 2008 10:28, Bas van den Beld

Google Onebox sends searchers to UEFA

Want to see what the next game is for your favorite European football team? Just type in the name in Google and you will get an instant answer. The Search Engine has implemented a feature in Europe which has already been tried out in the US for a while now. And the European Football Association UEFA website will be getting a lot more traffic because of this feature.

When searching for a Soccer team playing in one of the major European competitions you will find a link to the UEFA-page on that specific team. It seems as if UEFA has gained a spot in what looks to be a OneBox. This result, placed just above the ‘normal’ organic results, can be recognized by the soccer ball next to it.

The result shows not only the team name, but also the league it plays in, the last game it has played and when the next game will be played.

I’ve tried several searches on European teams and it appears that only First division teams of a select number of countries are registered. This means I can find the first division teams of England, Germany, Holland, Spain and Italy. Surprisingly enough teams from for example France and Portugal are missing. The reason why leagues are or are not chosen is not clear.


It’s not absolutely clear that this is a deal between the UEFA and Google. A search for a Premier League team doesn’t send you to the website, but displays a link to However the UEFA website will definitely benefit from this feature.

The feature has been running in the US for a while. There you can find for example Hockey, Basketball and American Football teams.


While doing these searches another thing caught my eye. When making a search for the dutch team “AZ Alkmaar” there was one sponsored link:


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