Google's Personalized Search: is it real?
Back in December of last year Google announced it would be rolling out its Personalized Search feature to all its users. Searchcowboys has written before about the pro's and cons of Personalized Search, but what has the true impact been so far?
Two months on one thing stands out most: change has been minimal. On the websites I manage we've seen no major shift in clickthrough behaviour on search engine traffic.
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