Google explains 'the meaning of open'
In light of recent concerns about Google's (lack of) regard for privacy sparked by the global roll-out of personalized search, the open letter from Jonathan Rosenberg (Google's senior VP of Product Management) published yesterday is meaningful. The letter entitled 'The meaning of open' is an effort to explain Google's attitude towards open technology and open information.
One sentence in particular early in the letter, which Mr. Rosenberg expands on later, is especially interesting: "Open information means that when we have information about users we use it to provide something that is valuable to them, we are transparent about what information we have about them, and we give them ultimate control over their information." (emphasis added)
Having said that, many companies collect abundant personal data and use it for a wide variety of purposes. Google is one of the few who appears to be open and honest about it, thus subjecting themselves to fiercer criticism but at the same time making us all aware of how transparent and potentially vulnerable our online lives have become.
Tagcloudblog russia research marketing social funny browser gmail google tools search engine strategies search engines bing ads app adwords china street view interview video maps images advertising social media london news iphone matt cutts twitter seo privacy event internet search engine ppc ses a4uexpo baidu microsoft google maps smx