SEO basics taught by Google

Fri 14 November 2008 11:33, Bas van den Beld

SEO basics taught by Google

If you think about it, what would be the best source for advice on optimizing a website? The source closest to the search engine who decides it all, one would say. And who is closer to the search engine than the search engine itself?

Google has decided it had enough off starting SEO’s always asking them what to do and decided to set up a document with all the basics of SEO.

The 22 pages counting pdf was written by the Webmaster Help Group. They “thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing.”.

Googleseo2

The document covers all the basic SEO parts. Google talks about:

  • Titles
  • The description meta tag
  • Url structure
  • Site navigation
  • Anchor texts
  • Tags usage
  • Images
  • Robots.txt
  • No Follow
  • Promoting your website
  • Google actually gives “Content tips”, how to create content which is well readable for search engines

It also sends traffic to their own webmaster tools by advising SEO’s to use them.
All in all it’s a nice document (download here) for those who are starting with SEO or to give away to clients to get them to look at the basics.


  • Comments (0)
  • Google
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Google Nose
  • Flight Search
  • Flight Search
  • Ingress
  • Google Handwrite
  • Using Google search
  • IPv6 launch
  • Not going to miss the internet

Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap