SEO basics taught by Google
If you think about it, what would be the best source for advice on optimizing a website? The source closest to the search engine who decides it all, one would say. And who is closer to the search engine than the search engine itself?
The 22 pages counting pdf was written by the Webmaster Help Group. They “thought it'd be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites' crawlability and indexing.”.
The document covers all the basic SEO parts. Google talks about:
It also sends traffic to their own webmaster tools by advising SEO’s to use them.
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