Flipping European publishers: Living Stories comes to Europe

Thu 17 December 2009 15:28, Editors

Three months ago Google launched Fast Flip. A service which then was welcomed with a lot of scepsis. Was this where Google was going? They then made the move towards the publishers. Trying to get them 'on their side' they used Google Flip.

With this they hope they can get more traffic to the publishers sites and make money. In that line "Living Stories" was announced. That was a pure US based initiative. But now Google has announced it is moving outside of the US. Three UK newspapers have joined the experiment.

Flipping European publishers: Living Stories comes to Europe

The Telegraph, the Independent and the Daily Express decided to adopt the experiment together with 50 other new publications, making it now a total of 90 participating publishers.

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