Goo.gl: another Google feature or another data-collector?
Google keeps on coming with new surprises and new features. At LeWeb Marissa Mayer hinted Google was done for the year, but nothing was less true than that. Yesterday Google launched their own URL shortener for the Google Toolbar and Feedburner: Goo.gl.
Short-urls have been around longer but got a boost because Twitter wants you to "talk"| within 140 characters. Since then the shortener services have been popping up everywhere. With Google now in the market things are changing.
Bit.ly has responded with announcing a pro-url shortening service. With this service is open to limited users, publishers and bloggers, and is meant to be a service which boosts user confidence. This step is pretty smart from bit.ly. One of the 'catches' of short-urls is that you at first don't know what url is behind it. If you get a 'trusted' short-url from a publisher you don't have that problem. On the other side the publisher will also get some advanced analytics.
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