The real time danger: Google opens up for spam and scam Real time search is there. And it looks great. And it works great. It's really great and I love it. This really is the new step in search. But are we ready for it? Is Google ready for it? Looking at what a couple of SEOs at SES Chicago found not. But spammers might be ready. Real time search could be a great spamming tool. It turns out that with just a couple of well placed tweets you can convert almost everything in real time search. "Sugarrae" found for example that its really easy to get onto the first page of Google on the word "viagra", in combination with a good title.  The post points out some more issues, but the big picture stays, as Hoffman puts it: "SUDDENLY ANYONE CAN TALK TO MY CHILD VIA GOOGLE AND I CAN’T STOP IT." And she is right, so right. The danger of real time search is right away exposed. How can we solve this? How can Google solve this? When I layed down this problem at LeWeb for the real time search panel they didn't really come with a solution. "It's in the algorithm" was the solution. However that is pretty impossible. You can filter out tweets based on keywords but then you simply change the keywords so that won't be a permanent solution. CommentGoogle indexes SVG0 comments  According to the Google Webmaster Blog, Google is now indexing .SVG, (Scalable Vector Graphics) presented as an alternative to Flash. But who besides wikipedia actuall...... read more
Semetis develops its rich media ...0 comments
BRUSSELS,
1 September 2010 – Search and web analytics agency Semetis today announced the
launch of a new interactive marketing concept, a premiere on the Belgian
market.
Semetis channel on YouTube is fully dedicated to video
content related to search marketing and web analytics. In the past, Semetis had
already posted more than 20 videos with useful information and tips. As from
now, Semetis will post video tutorials on a weekly basis on its YouTube brand
channel.
Startin...... read more
Google combating cowboy agencies4 comments  Google today announced they are changing the rules on how their partner agencies are to be working with AdWords accounts/advertisers. In order to combat non-transparen...... read more
Google Grants Belgium looking fo...1 comment 
Brussels, Tuesday 20
July 2010 - David Gillain, Agency Manager at Google Belgium launched today an
appeal to all Belgian Search agencies looking for volunteers i...... read more
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Comments (2)
Scary that in the race to get the jump on realtime search that common sense basics as mentioned above are forgotten.
We talk about noise in the social networks, think the search engines have brought the noise to search. The "new car smell" will wear off soon.
Perhaps we will have realtime search blindness... similar to banner blindness?
Vr 11 dec 2009, 09:44
Tweets being included in the real time results is a fantastic idea but this has opened the door to a new generation of spammers. In turn the new generation of spammers will cause harm for those looking for genuine results and information.
Twitter, facebook, myspace are here to stay and Google made a good move accepting this and building this into Google 2.0, but it is a little early for a full launch.
Vr 11 dec 2009, 16:10