The real time danger: Google opens up for spam and scam
Real time search is there. And it looks great. And it works great. It's really great and I love it. This really is the new step in search. But are we ready for it? Is Google ready for it? Looking at what a couple of SEOs at SES Chicago found not. But spammers might be ready. Real time search could be a great spamming tool.
It turns out that with just a couple of well placed tweets you can convert almost everything in real time search. "Sugarrae" found for example that its really easy to get onto the first page of Google on the word "viagra", in combination with a good title.
The post points out some more issues, but the big picture stays, as Hoffman puts it:
"SUDDENLY ANYONE CAN TALK TO MY CHILD VIA GOOGLE AND I CAN’T STOP IT."
And she is right, so right. The danger of real time search is right away exposed. How can we solve this? How can Google solve this? When I layed down this problem at LeWeb for the real time search panel they didn't really come with a solution. "It's in the algorithm" was the solution. However that is pretty impossible. You can filter out tweets based on keywords but then you simply change the keywords so that won't be a permanent solution.
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