A Google top results can harm your business?

Tue 8 December 2009 14:06, Bas van den Beld

Want to get a Google top result? Be careful, a position at the top of Google can harm your business. This week Scotland Yard used Google to take down 1200 websites selling fake designer clothing in jewelry.

Scotland Yard was pointed to the hoax through Twitter. They then started the hunt, which is part of the "Operation Papworth" which is designed to protect consumers from criminals hawking fake wares using websites set up on .co.uk domains.

The top 10 results of the search on "ugg boots" were the target of Scotland Yard. This term was popular amongst fraudsters. Over 400 websites caught were selling these boots.

Econsultancy found that seven out of the top ten results were taken out by Scotland Yard. Interesting off course is that apparently Google was 'tricked' by many fraudsters. The sites got there by using Chinese websites to place backlinks, most probably fraudulous websites.

Google has not yet responded but must be looking at this with some sort of embarrassment. If you can't trust these Google results, can you trust others…? With the recent UK SERPS being all messed up its another blow for Google in the UK. Come on in Bing...

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