Google personalized search for everyone: byebye privacy?
Since this weekend Google has decided to give everybody, signed in to Google or not, personalized search results. This move seems like the next step towards better search results, but with that come some troubling privacy issues.
Google says it will customize search results based on 180 days of search activity linked to an anonymous cookie in your browser. Before Google used the web history of your Google account which you could access yourself and, if you wanted, clear yourself. This cookie however can only be deleted if you delete ALL other cookies with it. Talk about an opt-out. There is an actual opt-out option available though. In your web history page you can turn off logging.
Below the video Google posted to explain personalized search.
Tagcloudseo funny ads advertising a4uexpo youtube facebook interview ses research sem search engine strategies social search engine google maps mobile internet social media bing matt cutts street view website blogger tools spain google europe business ppc news images russia browser google tools realtime google earth viral apple adwords iphone
12 June 2013 / 13 June 2013