Google personalized search for everyone: byebye privacy?
Since this weekend Google has decided to give everybody, signed in to Google or not, personalized search results. This move seems like the next step towards better search results, but with that come some troubling privacy issues.
Google says it will customize search results based on 180 days of search activity linked to an anonymous cookie in your browser. Before Google used the web history of your Google account which you could access yourself and, if you wanted, clear yourself. This cookie however can only be deleted if you delete ALL other cookies with it. Talk about an opt-out. There is an actual opt-out option available though. In your web history page you can turn off logging.
Below the video Google posted to explain personalized search.
Tagcloudspain blog adwords smx google tools ads blogger indonesia android yandex matt cutts google earth google mobile microsoft streetview russia app marketing london search engines china social bing realtime business baidu event images twitter search engine a4uexpo browser interview linkbuilding research search engine strategies internet tools social media