Google personalized search for everyone: byebye privacy?
Since this weekend Google has decided to give everybody, signed in to Google or not, personalized search results. This move seems like the next step towards better search results, but with that come some troubling privacy issues.
Google says it will customize search results based on 180 days of search activity linked to an anonymous cookie in your browser. Before Google used the web history of your Google account which you could access yourself and, if you wanted, clear yourself. This cookie however can only be deleted if you delete ALL other cookies with it. Talk about an opt-out. There is an actual opt-out option available though. In your web history page you can turn off logging.
Below the video Google posted to explain personalized search.
Tagcloudnews youtube ppc searchcowboys sea viral indonesia iphone privacy london social media matt cutts realtime blog search engine internet bing gmail interview russia apple analytics video business ses a4uexpo twitter street view app streetview europe china research mobile seo baidu spain search engines ads maps