Google is going to promote YouTube on a bus
Google is not the company who usually uses offline advertising to get attention for their products. When that does happens it must be something special which is going on.
YouTube recently launched the option for UK viewers to watch professionally produced full-length TV shows on YouTube. Many channel 4 shows are available for the viewers. Most clips are without advertising. They are being used to promote other shows like the X-factor.
"We know that YouTube users enjoy the huge range of content on the site, but there's a growing demand in particular for full-length programming - so this campaign aims to tell our users that the full-length TV content has now arrived. The Shows section of the site is a major new opportunity for our partners and advertisers to reach new audiences."
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