Germany says Google Analytics is illegal
It will probably never be a solid marriage between Google and Germany. Though the search giant is the most used search engine in Germany authorities keep on targeting Google. Either Google Books is illegal or Streetview causes troubles. Now Zeit Online reports that federal and state government officials are convinced that Google Analytics is against the law in Germany.
The officials want to put a hold on Google Analytics. They are suggesting to fine companies who use the tool to gather detailed stats on their visitors without the explicit consent of those visitors.
According to the article 13% of German website publishers use Google Analytics on their website. According to Techcrunch amongst the 13% are also several websites of leading media organizations, political parties and pharmaceutical companies.
The Germans feel that the information gathered will only benefit Google. Google could be creating profiles based on Analytics. A profile filled with medical, political and other sorts of data.
Google Germany’s Per Meyerdierks according to Techcrunch says:
"the company is well within its rights to process user data in the United States because it respects the Safe Harbour treaty between the EU and the USA. "
Will be continued...
Tagcloudapp london ads realtime matt cutts maps search engine website event spain search business a4uexpo china viral funny interview ppc search engines bing social media google wave sem tools street view mobile indonesia google maps facebook advertising browser microsoft adwords baidu news search engine strategies google linkbuilding ses blog