Germany says Google Analytics is illegal

Tue 24 November 2009 16:57, Bas van den Beld

Germany says Google Analytics is illegal

It will probably never be a solid marriage between Google and Germany. Though the search giant is the most used search engine in Germany authorities keep on targeting Google. Either Google Books is illegal or Streetview causes troubles. Now Zeit Online reports that federal and state government officials are convinced that Google Analytics is against the law in Germany.

The officials want to put a hold on Google Analytics. They are suggesting to fine companies who use the tool to gather detailed stats on their visitors without the explicit consent of those visitors.

According to the article 13% of German website publishers use Google Analytics on their website. According to Techcrunch amongst the 13% are also several websites of leading media organizations, political parties and pharmaceutical companies.

The Germans feel that the information gathered will only benefit Google. Google could be creating profiles based on Analytics. A profile filled with medical, political and other sorts of data.

Google Germany’s Per Meyerdierks according to Techcrunch says:

"the company is well within its rights to process user data in the United States because it respects the Safe Harbour treaty between the EU and the USA. "

Will be continued...


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