Google pays commission for Display- and Videoads
In 2009 Google will stop paying agencies a commission based on the Best Practice Fund (BPF). Now Google announced the start of a new program. The world’s biggest search engine is going to pay SEM – and media agencies a commission for booking display- and videoads on Youtube or the Google Content Network.
The new program focuses on 3 points:
The new program starts in 6 European countries. Unfortunately Götz Trillhaas, Google's Head of Agency, didn't reveal how much the commission fee will be.
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