Google pays commission for Display- and Videoads

Mon 10 November 2008 13:37, Evert Veldhuijzen

In 2009 Google will stop paying agencies a commission based on the Best Practice Fund (BPF). Now Google announced the start of a new program. The world’s biggest search engine is going to pay SEM – and media agencies a commission for booking display- and videoads on Youtube or the Google Content Network.

The new program focuses on 3 points:

A commission payment for the placement of video or display ad contracts.
The joint research of user experience of display –and videoads.
The joint development of new advertising formats.

The new program starts in 6 European countries. Unfortunately Götz Trillhaas, Google's Head of Agency, didn't reveal how much the commission fee will be.

Via: Internet World

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