The bomb is back, Obama the victim
It was the biggest internet-joke of them all for a while, the Google bomb which put George Bush on the top position for the search "miserable failure". Google put a stop to the bombing but now faces another president being victim of a Google bomb.
Google bombs are being 'made' by having many sites link to a specific page with the same line of text, in this case "who is the failure". If done correctly that will result a page being on top of the results.
Back in 2007 Google made sure Google bombs weren't so easily exploitable anymore. Matt Cutts then said they made algorithmic changes to prevent these things from happening. This was completely automated. He then already added “we’re not going to claim it’s 100 percent perfect.” That now becomes clear.
"in most typical cases we tend not to run that algorithm every single time we crawl new web data. I think that during 2008 we re-ran the Googlebomb detection algorithm 5-6 times, for example." Cutts said
He also made a nice drawing of how the Google bomb algorithm works:
Now we have to wait and see how long it takes Google to run the algorithm on this specific issue.
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