Google Acquires AdMob: could it help developing countries?
Google has made a major move into mobile ad serving with its $750 million buyout of AdMob. Founded in 2006, AdMob’s progress has been rapid; they served their 100 billionth mobile ad in August this year. AdMob’s offering differs considerably from Google’s with the search giant offering predominantly mobile search and SMS ads whereas AdMob concentrates on display and “in application” ad serving.
Google’s blog highlights the growth potential, mentioning two key facts:
Application ads also show great promise with several ad-funded apps available within the Google Android Marketplace and iPhone Appstore. These devices show great promise and an insight into where mobile telephony is going. Smart, fast devices that can connect easily to the internet and deliver all the functionality of other handheld devices and, best of all, they’re with you all the time.
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