Travel verticals a danger to Google?
Dutch travel site Easytobook.com has released a press release in which it states that more and more travel sites prefer the use of verticals over Google Adwords.
According to the press release visitors still start with a search on Google, but then mostly choose for verticals when these are shown in the Google results. They then do not return to Google.
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12 June 2013 / 13 June 2013