Google updates Pagerank, yes really

Sun 1 November 2009 11:30, Editors

Google updates Pagerank, yes really

Only a few weeks ago the search marketing industry looked hopeful towards Google. The search giant had dropped Pagerank from its webmastertools. It said “shouldn’t focus on PageRank so much”. Would this be the end of Pagerank as we know it?

Many then already said "no", Google won't drop the Pagerank on the toolbar. It's too much of a branding issue some claimed. And they could be right. Just before the end of the month Google decided to update Pagerank.

Pagerank has its uses, but most of the time people tend to believe they are a direct link to the rankings of a website. This is often a miscalculation. Google itself says Pagerank is a reflection of 'votes to the sites'. Based on number of links. This however doesn't mean that you instantly start ranking better with a higher Pagerank. Back in 2007 on Searchengineland Danny Sullivan wrote a nice overview on what Pagerank really is.

That Google now updated Pagerank will be surprising for some, but can probably not be seen in a direct connection with the removal of the Pagerank in webmastertools. The update you see now has been made months ago. It therefore has no current relation.

By the way: Searchcowboys went from a 4 to a 5, for what its worth.

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