Google Analytics finally lets you track mobile apps
At the Emetrics Summit in Washington this week Avinash Kaushik, Googles 'analytics evangelist' (listen to an interview Yoast did with him for Searchcowboys a year ago) announced eight new features for Google Analytics. The new features will probably help make Google Analytics more appealing to bigger companies because they are focussed on speed and more convenience with more data.
To get your website tracking this you must add a new server side code snippet to your mobile website. It's not clear yet however if you can also track traffic from mobile apps to your website, an issue addressed by Danny Sullivan several months ago. That will be figured out soon no doubt.
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