Google Analytics finally lets you track mobile apps

Wed 21 October 2009 10:20, Bas van den Beld

At the Emetrics Summit in Washington this week Avinash Kaushik, Googles 'analytics evangelist' (listen to an interview Yoast did with him for Searchcowboys a year ago) announced eight new features for Google Analytics. The new features will probably help make Google Analytics more appealing to bigger companies because they are focussed on speed and more convenience with more data.

Especially the expanded mobile reporting options are interesting. These new options might mean it will finally become possible to track traffic through Twitter-apps like Tweetie. Google says it can now track traffic to your mobile website whether or not the device runs JavaScript.

To get your website tracking this you must add a new server side code snippet to your mobile website. It's not clear yet however if you can also track traffic from mobile apps to your website, an issue addressed by Danny Sullivan several months ago. That will be figured out soon no doubt.

Another big chance is the "Analytics Intelligence". Google launched an algorithmic driven Intelligence engine in which you get automated alerts of significant data patterns in your site metrics. This feature could really save time for those working on large sites.

The other changes made include more more analysis features, more power and more flexibility to help get more out of analytics. And to be honest: there are very useful new features amongst them. A quick overview.

Engagement Goals: with this feature it will become easier to measure user engagement and branding success on your site.

Advanced Analysis Features: Google added the Advanced Table Filtering feature. This allows you to filter the rows in a table based on different metric conditions.

Unique Visitor Metric: You can now select Unique Visitors as a metric against any dimensions in Google Analytics.

Multiple Custom Variables: You can customize Google Analytics and collect the unique site usage data most important to your business.

Sharing Segments and Custom Report Templates: you can share custom reports through a link which you can send anyone who has an Analytics account.

Custom Alerts: Next to the intelligence-alerts you can now also set up your own alerts, allowing you to get triggers on dimensions an metrics via e-mail or in the user interface.

Google also added a couple of videos explaining a couple of the features:

<Wolfram Alpha iPhone app: 33,42 ...

UK regulator to research behavio...>

Comment

Google indexes SVG

Thu 2 Sep 2010, Menno Flikkema

0 comments

According to the Google Webmaster Blog, Google is now indexing .SVG, (Scalable Vector Graphics) presented as an alternative to Flash. But who besides wikipedia actuall...... read more

Semetis develops its rich media ...

Thu 2 Sep 2010, Gabriel Goldberg

0 comments

BRUSSELS, 1 September 2010 – Search and web analytics agency Semetis today announced the launch of a new interactive marketing concept, a premiere on the Belgian market. Semetis channel on YouTube is fully dedicated to video content related to search marketing and web analytics. In the past, Semetis had already posted more than 20 videos with useful information and tips. As from now, Semetis will post video tutorials on a weekly basis on its YouTube brand channel. Startin...... read more

Google combating cowboy agencies

Thu 29 Jul 2010, Gabriel Goldberg

4 comments

Google today announced they are changing the rules on how their partner agencies are to be working with AdWords accounts/advertisers. In order to combat non-transparen...... read more

Google Grants Belgium looking fo...

Tue 20 Jul 2010, Gabriel Goldberg

1 comment

Google Grants Belgium looking for volunteers

Brussels, Tuesday 20 July 2010 - David Gillain, Agency Manager at Google Belgium launched today an appeal to all Belgian Search agencies looking for volunteers i...... read more