Google Analytics finally lets you track mobile apps

Wed 21 October 2009 10:20, Bas van den Beld

Google Analytics finally lets you track mobile apps

At the Emetrics Summit in Washington this week Avinash Kaushik, Googles 'analytics evangelist' (listen to an interview Yoast did with him for Searchcowboys a year ago) announced eight new features for Google Analytics. The new features will probably help make Google Analytics more appealing to bigger companies because they are focussed on speed and more convenience with more data.

Especially the expanded mobile reporting options are interesting. These new options might mean it will finally become possible to track traffic through Twitter-apps like Tweetie. Google says it can now track traffic to your mobile website whether or not the device runs JavaScript.

To get your website tracking this you must add a new server side code snippet to your mobile website. It's not clear yet however if you can also track traffic from mobile apps to your website, an issue addressed by Danny Sullivan several months ago. That will be figured out soon no doubt.

Another big chance is the "Analytics Intelligence". Google launched an algorithmic driven Intelligence engine in which you get automated alerts of significant data patterns in your site metrics. This feature could really save time for those working on large sites.

The other changes made include more more analysis features, more power and more flexibility to help get more out of analytics. And to be honest: there are very useful new features amongst them. A quick overview.

Engagement Goals: with this feature it will become easier to measure user engagement and branding success on your site.

Advanced Analysis Features: Google added the Advanced Table Filtering feature. This allows you to filter the rows in a table based on different metric conditions.

Unique Visitor Metric: You can now select Unique Visitors as a metric against any dimensions in Google Analytics.

Multiple Custom Variables: You can customize Google Analytics and collect the unique site usage data most important to your business.

Sharing Segments and Custom Report Templates: you can share custom reports through a link which you can send anyone who has an Analytics account.

Custom Alerts: Next to the intelligence-alerts you can now also set up your own alerts, allowing you to get triggers on dimensions an metrics via e-mail or in the user interface.

Google also added a couple of videos explaining a couple of the features:


  • Comments (0)
  • Google
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Futubra... “Twitter for housewives”
  • Search University II - Brussels - 28 May 10
  • DateRank: PageRank for singles
  • Teyana Taylor - Google Me
  • Google Buzz event
  • Web Analytics TV With Avinash Kaushik and Nick Mihailovski
  • A Gooogle engineer's perspective on privacy
  • Google Chrome tablet?

Related tweets


  • Steen Öhman
    Twitter Steen Öhman 11/09/2009 23:08 uur
    There are a Sarah Palin in every business and all countries. #murphyslaws
  • Rishi Lakhani
    Twitter Rishi Lakhani 07/09/2009 16:57 uur
    I need to get more stuck into analytics. Seriously. Prerequisite for advanced SEO IMHO. Thanks for all your analytics answers today guys <3
  • The BFF
    Twitter The BFF 27/08/2009 16:59 uur
    RT @iA "To allow the company to use the same typeface in all countries"? Verdana has Asian characters http://twurl.nl/kivr41 #IKEA #bullshit
  • Egor Lavrov
    Twitter Egor Lavrov 09/08/2009 18:23 uur
    Overnight we're in Top100 almost in all countries with our FREE iPhone/iPod Face Darts game: http://bit.ly/facedarts
  • Rafe Needleman
    Twitter Rafe Needleman 08/07/2009 20:49 uur
    Join me and all the CNET Google reporters today at 2pm PDT for a live chat on Google OS: http://bit.ly/googoschat
  • FionnHyndman
    Twitter FionnHyndman 17/06/2009 08:30 uur
    RT @judyrey: Rally at all IRANIAN Embassies from 6-9 p.m local (all countries with Iranian embassies) Tehran #IranElection #g88 ...
  • Robert S. Morrison
    Twitter Robert S. Morrison 12/05/2009 15:54 uur
    I'm interested in expanding my entrepreneurial Twitter contacts in all countries, even non-English speaking ones. (please RT)
  • Lonnie B Hodge
    Twitter Lonnie B Hodge 11/05/2009 04:46 uur
    Debate today:racism in China. Students talking about US giving more work visas in 2 days to Chinese than China does to all countries in 1yr
  • Dave Rohrer
    Twitter Dave Rohrer 07/05/2009 05:43 uur
    @LisaBarone we saved you from all those analytics people :) and that was some good ass dinner - thanks @sitelogic @mikegrehan
  • pearsonified
    Twitter pearsonified 27/04/2009 23:57 uur
    If you like knowing all the ways Google is dropping the ball, I highly suggest following @graywolf and @aaronwall. Smart guys, no bullshit.
  • Usman Patel
    Twitter Usman Patel 27/04/2009 10:21 uur
    morning all, check out Google's home page, very cool - Samuel Morse's birthday
  • rasmus aaen madsen
    Twitter rasmus aaen madsen 16/04/2009 22:14 uur
    @andrew_goodman all our analytics apps for #adwords run on #iphone: http://bit.ly/NAEFY + apps on g analytics soon to launch API coming

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Hard to describe

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia



Columns




Newsletter

Subscribe to SC Newsletter:


RSS Feed


Button_sc_ad

Search


Twitter

» SC Tweetfeed

» Follow SC Tweetfeed


My BlogLog


Flickr

  • DSP-finish-streetview-drop-pantsDSP-bye-bye-cowboys
  • DSP-history-of-my-blogDSP-Google-before-you-tweet
  • DSP-Map_UK_internet_visitsDSP-Google-binged
  • DSP-Japanese_maps_weirdnessDSP-Google-Why...
  • DSP-David_Cameron-SEODSP-googolopoly
» SC on Flickr




© 2012 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap