The end of Pagerank? Google removes PR from Webmaster Tools

Thu 15 October 2009 16:44, Bas van den Beld

The end of Pagerank? Google removes PR from Webmaster Tools

Pagerank has been a point of discussion throughout the years. It must be clear for many now that Pagerank doesn't really matter when it comes to ranking. Still many feel it is an important aspect in measuring the strength of your website.

Google has for a long time told webmasters not to take Pagerank to seriously. And it could well be that Google will be removing Pagerank all together in the (near?) future. Today Search Engine Roundtable noticed Google removed the PageRank section in the crawl statistics in Google Webmaster Tools. Is this the first step to removing Pagerank all together?

SER talked to Google Susan Moskwa who said:

"We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)"

Google apparently already removed it earlier this week when it released new Webmaster Tools Labs features.

It's a small step for Google, but it might me a step which leads to bigger steps. If they don't want site owners to think its so important the logical next step would be to remove Pagerank from the toolbar and other areas all together. But will they do that…?

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