Whatbrowser.org: smart marketing or helpful?

Thu 8 October 2009 13:15, Editors

Whatbrowser.org: smart marketing or helpful?

This week Google launched a website all about webbrowsers: whatbrowser.org. Google launched this site because they found out people won't change browser quickly because of a reason: they don't know what a browser is. Some even believe its a search engine.

So to get them to change (to Chrome they hope) they launched the site whatbrowser.org. The website includes information on changing browsers, performance and benchmarks.

Google says:

"A few of us at Google created WhatBrowser.org to help teach people about web browsers. We wanted to show people that they have a lot of choice in browsers, since we noticed that most people were using the browser their computers came with."

Though Google says they set up the website just to help explain what a webbrowser is, its main purpose is to get more people to use Chrome.

Below the video which accompanies the site.


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