Google Adwords mistake exposes new Macbooks

Mon 5 October 2009 17:10, Bas van den Beld

Plans for a new series of macbooks, imacs and more powerful Macmini's have been exposed in the Dutch version of Google.

It's probably a case of a too early release of Adwords-ads. Three advertisements seem to have been published too early by Apple's international store.

The ads showed up this weekend on Google.nl. When the ads were clicked on however the products were not available in the online Apple store.

Apple insider says there are more countries in which similar ads popped up without a result page. The ads have now disappeared.

See below the images Appleinsider collected.

Translation: "Thinner, lighter, more powerful. Free delivery. Order today!"

Translation: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

Translation: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.

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Comments (4)

- Guy Levine
- [website]
Ooops, what a mistake. Lets publish the ads, see how many people see them (impressions)and click on them. Lets also start people talking...

An accident or a social media campaign!? Well we are talking about it!

Ma 5 okt 2009, 18:06
- Bas van den Beld
- [website]
If its a mistake someone got fired over it, knowing Steve Jobs ;)

Ma 5 okt 2009, 18:36
- Michiel van der Ros
- [website]
The first translation is identical to the second. It should read "Thinner, lighter, more powerful. Free delivery. Order today!"

Di 6 okt 2009, 10:55
- Bas van den Beld
- [website]
thanks for pointing it out Michiel! Changed it!

Di 6 okt 2009, 11:40

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