Google Adwords sitelinks also showing in Germany

Wed 30 September 2009 10:05, Bas van den Beld

Usually we have to wait a while in Europe before we get to see things which US-searchers noticed first. Last week in the US they noticed Adwords sitelinks for the first time. We didn't have to wait too long this time in Europe, In Germany they were noticed also.

The sitelinks are placed in the Google ads above the search results and work just like the sitelinks on 'regular' pages. Google is testing these out on a small number of advertisers.

At Searchengineland Barry Schwartz asked Google about the reason of the sitelinks. Google's statement said:

"As part of our ongoing commitment to help users find the information they’re looking for online, we are testing a feature in which links to various pages of an advertiser’s website may appear within the text ads on Google.com. Presenting multiple landing page options is intended to make specific website information such as gift registries, special deals, store locators and the like more easily accessible to users. It also offers brand marketers a new way to quickly engage potential customers. This feature is currently in a limited beta with a small number of advertisers."

It turns out however that its not just the Google.com sites where they show up, also in Germany. Did you spot them in your country? Let us know!

<Next week: SMX East New York, Se...

Online Ad Spend surpasses TV for...>

Comments (1)

- Niels Meijssen
- [website]
Bas, the Netherlands have not been forgotten. We have been doing sitelinks for KPN since around the 18th this month.

Wed 30 Sep 2009, 19:41

Comment

Baidu display ads – remarketing

Mon 28 Nov 2011, Kelly Ge

0 comments

This year, Baidu strengthened the promotion on its new function for display Ads – remarketing to make the ads better fit to the needs of target audience. This ar...... read more

The revenue models of Chinese SN...

Wed 17 Aug 2011, Qin Hu

0 comments

The revenue models of Chinese SNS websites-Part 1

SNS stands for Social Networking Services. For instance, one of the most famous SNS websites right now is Facebook. Many companies and individual investors hav...... read more

The Use of Trademark on Google A...

Wed 1 Jun 2011, Kelly Ge

2 comments

Is it allowed to put the brand names from other companies on Google Adwords? Many advertisers are wondering on the involvement of trademark on Ads. You will find lot...... read more

Baidu Dispaly ads -- Ads creation

Wed 30 Mar 2011, Kelly Ge

0 comments

Similar to Google, the format for advertising on Baidu also includes display Ads. Advertisers can choose location, types of websites, keywords, etc. Let’s go to ...... read more