Google introducing snippets: put anchors in your text
We knew it was coming for a while, some spotted the links in the snippet texts already, but just before the weekend Google 'officially' launched the renewed site snippets. In these snippets you can now put links to parts of the page which cover the different part of the search. It's anchor texts put into the snippets.
If for example you are interested in search marketing the first result in Google is from Wikipedia. But you can be interested in it for different reasons. Therefore there are snippets. You can click directly through to the history, or ethical questions if that's more what you're looking for. The second result, a Yahoo page, makes differences between How much does it cost, Small Business and Sponsored Search.
There are two different kind of snippets. There are the links placed below the actual text and there is the one within the text. The "in-snippet links" will only appear for relevant queries.
The reason why Google did this is eminent: it will speed up your searching. You will no longer have to look for the specific terms you were searching for in the first place when you are redirected to a page.
So how do you get these links? Google generates them for you, completely algorithmically, based on page structure. So you cannot put them up yourself, just like with the sitelinks. You can however increase your chances of getting them:
Tagcloudblog android research business news bing advertising microsoft adwords google wave a4uexpo social media china smx europe searchcowboys search engines browser tools baidu privacy gmail google tools matt cutts twitter funny apple streetview mobile social analytics seo interview google maps ads event blogger sea ses yandex