Eric Schmidt pulls out Googles wallet again

Thu 24 September 2009 14:08, Editors

If Google is an indication of the economic state of the world we must be getting out of the financial crisis, probably even faster than we think. Google's stocks went up again, hitting the 500 dollar line, but more importantly: Google is planning on shopping again, a lot.

In an interview with Reuters CEO Eric Schimdt said Google is planning on doing one acquisition a month. After six months of keeping quite this summer Google started up their shopping cart again and bought On2 Technologies in August and reCaptcha only last week. The next purchase we can therefore expect in October.

Schmidt clearly believes the economic state is improving:

"It's clear that the worst is behind us," he said. "What we see at Google is some level of improvement and what is more important is we see it not just in the United States but outside the United States."

In the interview he talked about several topics, including the new Google Doubleclick Ad Exchange. Schmidt believes Google could make a lot of money on that: "the exchange could be a very significant part of our revenue over some number of years because ad exchanges, when they are running, grow very, very quickly."

He also commented on all the issues concerning the Google Book deal. He believes some of the criticism is reasonable, but that won't change Google's point of view:

"I don't think we will make significant changes to the deal,"

Meettheboss made an interesting map of Google acquisitions (see below). Click on it to see the bigger format.

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