EU Advisor says Google did nothing wrong

Tue 22 September 2009 16:30, Bas van den Beld

EU Advisor says Google did nothing wrong

Google is not constituting any trademark infringement by letting in advertisements for fake products on Google Adwords. That is what an adviser to Europe's Court of Justice said on today.

French luxury product maker LMVH (Moet Hennessy Louis Vuitton) has filed the law suit against Google but will come out the loser according to Advocate General Poiares Maduro: "Google has not infringed trade mark rights by allowing advertisers to buy keywords corresponding to registered trademarks,"

LMVH had claimed Google was wrong when accepting an Adwords-campaign of a clothes retailer who bought keywords corresponding to registered trademarks.

Google however did nothing wrong, according to the advocate general:  

"the use of the trade marks is limited to the selection of keywords which is internal to AdWords and concerns only Google and the advertisers."

Google may however be liable for featuring content in its AdWords programm that directly violates trademarks, for example when sponsored links appear which are directly selling fake trademarked products.

The European Court of Justice will be ruling on the matter in a couple of months. Usually the court follows the advice of its advisers. Until that time Google will wait and see what happenes. 

Senior Google lawyer Harjinder Obhi is confident: 

"We believe that selecting a keyword to trigger the display of an ad does not amount to trademark infringement, and that consumers benefit from seeing more relevant information rather than less. We also believe that consumers are smart and are not confused when they see a variety of ads displayed in response to their search queries."


  • Comments (0)
  • Google
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Google Nose
  • Flight Search
  • Flight Search
  • Ingress
  • Google Handwrite
  • Using Google search
  • IPv6 launch
  • Not going to miss the internet

Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap