For once and for all: keywords meta tags are useless

Tue 22 September 2009 09:00, Bas van den Beld

For once and for all: keywords meta tags are useless

May search marketers will recognize the scenario in which a (potential client) very proudly says they have followed all the SEO-rules in order. And then the first thing they mention is that all the meta tag keywords are there.

A second scenario will also be recognizable, when taking a look in the code of a website you find tens, maybe even hundreds of keywords stuffed onto the page, just to get Google to 'find the page' based on the keywords.

Many times it then is difficult to convince your potential client this is all useless. Now Google has made it 'official': Google doesn't use the "keywords" meta tag in their web search ranking.

In the video below Matt Cutts talks about the issue.

Google also posted some Q&A's on their Google webmastercentral blog. In those questions Google also adresses the question what it does do with the meta tags: 

"Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the "description" meta tag as the text for our search results snippets".


  • Comments (2)
  • Google
  • Tell-a-cowboy

Comments (2)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Google Nose
  • Flight Search
  • Flight Search
  • Ingress
  • Google Handwrite
  • Using Google search
  • IPv6 launch
  • Not going to miss the internet

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap