The saucer has landed: H.G. Wells was in it

Mon 21 September 2009 14:00, Bas van den Beld

The saucer has landed: H.G. Wells was in it

It was quite interesting to see how the world can react to a Google doodle. It started several weeks ago when there was a Google doodle showing a flying saucer. Nobody could find out what it was about. When the saucer started leaving marks on grane-fields people were even more startled. Yesterday it all became clear: it was all a tribute to H.G. Wells.

The English author H.G. Wells wrote several best sellers in the science fiction genre. Some of his best known books are titles like "The Time Machine", "The Invisible Man", "The War of the Worlds" and "The First Men in the Moon". H.G. Wells would have turned 143 years old this Sunday.

It was interesting to see how a doodle could go viral. After the first doodle was presented on September 5th on without any explanation the online world started guessing about the reason why Google had chosen this specific doodle. Google made it extra mysterious by tweeting the code 1.12.12 15 1.18.5 20.15 21.19, which translates into "All your O are belong to us"

There were numerous suggestions about what the doodle could mean. When the second one appeared it was clear Google was 'up to something'. Now that its clear this can be used a a good example of how to do a viral without saying anything ;).


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