SES New York: Blogging for BusinessFour experts talk about blogging for business. In the room more people are twittering than blogging, which is pretty surprising for a session like this. Speakers are Jeffiner Laycock (Director of Social Media), Paul Woodhouse (Organic Web Strategies), Lee Odden (Toprankblog) and Michael Gray (Atlas Web Service).  Jeffiner Laycock First up is Jeffiner Laycock. She is going to give us tips on marketing on blogging. Right now tons of people are blogging, from kids to corporate CEO's. For companies its a good way to really put a face to the company. The conversation is happening in your house or on your blog. She gives us five qualities a blogger needs: Five benefits to blogging: - showcase your personality Warning: it does take time to scale up. How not to blog: don't have a thin skin. You will get criticism. How to blog: Why blogs matter  Finding bloggers to pitch:
Number one rule of pitching bloggers: read their blog. She has a "Pitching checklist" with things like "read at least five posts" "spell check" and "adress someone by name".  Michael Gray He points out some type of blogs Customer outreach blogs:
CEO or Thought Leadership blogs
Commercial blogs
Who is going to be writing?
On Staff bloggers
What if everyone hates me?
What are your blogging goals
Lee Odden He then gives us some stats.
Couple of business blogs Lee thinks are good: Kodak, Google, Dell. Three reasons why blogs fail
Four tips for a succesful blog:
3. Socialize:
4. Measure and promote success:
Take aways:
They asked him to built a website, though he had no experience. He started a site which now looks cheesy. When he got a mention in the Times he was ashamed an revamped the blog. That's when the blog lifted up: The tinbasher was born. Out of nothing the blog won prizes, got mentions in papers and magazines. Mostly in old media. And the only thing they wanted to do is to do online what they did offline. He got indirect and direct effects. The point he wants to make with his nice story is probably that everybody can be succesfull with blogging. It's the voice that makes the credibilitu, honesty en trust.
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Comments (3)
Thank you, thank you! We had to leave SES early and I was hoping someone would cover this. We're teaching a class on blogging next month and this is just the kind of updates we were looking for. Much appreciated.
Vr 27 mrt 2009, 03:21
Hi,
I`ve just started blogging a couple of months ago and trying to get the hang of it. This information is really come in handy. Thank you so much for it.
Vr 27 mrt 2009, 22:28
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Joannah
http://keyboardpiano.net
Ma 6 apr 2009, 08:25