SES New York: Improve SEO Through Blogs & Feeds

Thu 26 March 2009 20:36, Bas van den Beld

Not everybody who owns a blog is looking for the big audience, but if you're in search or if you have a business focus you do want the atention.

The session "SEO through blogs & Feeds" focussed on the latter groups. With Michael Gray and Lee Odden there, two of the major blog-owners are there to talk about the subject which should be a guarantee for some fireworks. They are joined by Michel Leconte of SEOSamba.

SES New York: Improve SEO Through Blogs & Feeds

Michael Gray

First up is Michael Gray who lives up to his name by starting with two statements that don't lie: "Don’t write blog titles that suck" and Partial feeds suck".
 He believes bad titles are often meant to
be clever or amusing, but that doesn't work. Think SEO when making a title.

Other things he points out:
Use your blog to build up domain authority. Here he says its better to put a corporate blog on a subdomain. You'll keep the authority on your own domain.
Standout: be linkworthy. Don't blog for the sake of blogging. The frequency must be so high that it allows you to be exceptional. That could mean daily, but also monthly, as long as it stands out. To get the attention you should have an opinion: be serious, funny, entertaining, be something!


Just because you blog doesn't mean visitors come by themselves, you have to do something for that. "Great writing without self promotion is like locking shakespeare in your basement" Gray says. So be promoting, not only online, but also offline. Get involved in the community.

Finally bringing it all together: a short exceptional blog post every day can be enough, as long as it has the unique viewpoint.

Lee Odden

Next Lee Odden takes the stage. Lee Odden is the owner of Toprankblog. Toprankblog has got 700.000 inbound links, 50- 300 new links daily in less than <4 hours work a week.


Odden gives us 8 blog link tips:

  1. tell your friends, tell them your goals and give them a reason why they should link to you;
  2. Link out. Note: add value! not just any link!;
  3. Make a big ass list. He himself has the best example: Biglist, the list of SEO blogs everybody wants to be on.
  4. Get on other lists, be sure to comment on other blogs, get people to know you;
  5. Make a killer tool.;
  6. Run a contest and use a badge link
  7. Get syndicated (beware, this can be dangerous for duplicate content)
  8. Network OFFLINE: communicate your blog adress, talk to people and let them know you exist.

Finally he gave a BONUS Tip: dynamically embed a link to post in your RSS Feed. It helps syndicaters and scrapers to link back to the original post.

Michel Leconte

Last speaker was Michel Leconte, with his french accent he was a bit difficult to understand. He talked about how relevant, How Fresh, How Much: RSS

He showed a table of how to meet your clients interactive. How to? Distribute broadly, make it easy: SEO the feed.

Make subscribing to an RSS feed easy with:

  • One click subscriptions
  • Email subscription
  • Auto discovery tag
  • RSS directories

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