SES New York: Improve SEO Through Blogs & Feeds
Not everybody who owns a blog is looking for the big audience, but if you're in search or if you have a business focus you do want the atention.
The session "SEO through blogs & Feeds" focussed on the latter groups. With Michael Gray and Lee Odden there, two of the major blog-owners are there to talk about the subject which should be a guarantee for some fireworks. They are joined by Michel Leconte of SEOSamba.
First up is Michael Gray who lives up to his name by starting with two statements that don't lie: "Don’t write blog titles that suck" and Partial feeds suck".
Other things he points out:
Just because you blog doesn't mean visitors come by themselves, you have to do something for that. "Great writing without self promotion is like locking shakespeare in your basement" Gray says. So be promoting, not only online, but also offline. Get involved in the community.
Finally bringing it all together: a short exceptional blog post every day can be enough, as long as it has the unique viewpoint.
Next Lee Odden takes the stage. Lee Odden is the owner of Toprankblog. Toprankblog has got 700.000 inbound links, 50- 300 new links daily in less than <4 hours work a week.
Odden gives us 8 blog link tips:
Finally he gave a BONUS Tip: dynamically embed a link to post in your RSS Feed. It helps syndicaters and scrapers to link back to the original post.
Last speaker was Michel Leconte, with his french accent he was a bit difficult to understand. He talked about how relevant, How Fresh, How Much: RSS
He showed a table of how to meet your clients interactive. How to? Distribute broadly, make it easy: SEO the feed.
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