Extreme makeover: Conversion Edition

Wed 25 March 2009 15:30, Bas van den Beld

Extreme makeover: Conversion Edition

Site clinics are always a very interesting way of doing sessions at events like SES. The final session of day 1 "Extreme makeover: Conversion Edition" is not a 'real' site clinic because the speakers got a chance to prepare but is in the same line.

For this session four websites were pre-selected who's pages were looked at by three experts who give advice on what to change.

Jeffrey Eisenberg sits in for his brother Bryan who's wife went into labor. He is joined by Tim Ash (SiteTuners), writer of landing page optimization and Ethan Giffin of Groove Commerce.

The three guys took a look at all sites beforehand, then made some comments on them and then proposed a alternative page. They did this by showing the audience a mockup. These mockups will be available when the presentation goes online, when it does we'll post a link to them here and in the comments.

First site up was beachstore.com. They started of with some critisism and tips. This site for example has a headline which is too big. Then they suggest to create a buy box. The product information is too low.

Beachstore

Second site was the Six Flags homepage. Off course there were comments about the fact that the site was build in flash, but the focus lied on the forms on the website: they ask to much data, and the more data you ask, the lower your conversion rate will be. Tim Ash also stated "Never double stack a form! People read from up to down!"

Third site was Money and Markets. This website is a good example of siteowners looking at a site from their own perspective, not that of the visitors. The biggest example for that is the seven guys in a suite on the front page.

Moneymarkets

Final site was "A Touch of brass" which actually is a client of two of the speakers. Here they focused mainly on navigation. "You should help your clients to navigate through their site closer to their goals.". They also made a short remark about the color of a button: it should be high contrast to the rest of the page, no matter what color.

IMG_7151


Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Using Google search
  • SES London preview with Mike Grehan, VP, Global Content Director, Incisive Media
  • Search Engine Strategies (SES) 2010 calendar of events with Matthew McGowan, Incisive Media
  • Marcus Tandler about SES Berlin with Bas van den Beld
  • Christoph Cemper interviewed by Bas van den Beld at SES Berlin
  • Interview with Mike Grehan about SES Berlin and more
  • Interview with the SES panel "Search around the World" by Bas van den Beld
  • Web search strategies in plain english

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap