Opening keynote SES New York: Guy Kawasaki
The next few days Searchcowboys is covering SES New York, the biggest event in search every year. We are doing both posts and Twitterfeed (follow us at twitter.com/searchcowboys).
SES New York 2009 was opened by Kevin Ryan who 'for the first time' did something personal at a conference: his parents are here and married for 40 years. A round of applause was given.
He then introduces the first keynote speaker: Guy Kwasaki. Kawasaki talked about how to use Twitter for marketing purposes. A presentation which opened many eyes and stirred up some conversation on Twitter.
Guy Kawasaki started by presenting the Web evolution: Ice 1.0 was website, Ice 2.0 are blogs, Ice 3.0 is twitter.
He then gave us ten tips on how to use Twitter:
1 Forget the A-list
2: Defocus and Get lots of followers
3: Send links
7. Learn to work in groups: the world works in groups
- Cotweet: a webbased tool where you can handle multiple accounts and multiple people. Still under beta, but very powerful. Built for a scenario where a company uses twitter and multiple people have to use it.
8. Squeeze the trigger
9. Make it easy to share
10. You have to be willing to take the heat
Then shows us what kind of 'heat' he takes. His attitude: if its done by me it's marketing, if its done TO him its spam.
We'll update this post soon with links given by Kawasaki!
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12 June 2013 / 13 June 2013