SES Amsterdam: Using the long tail effectively
session starts with Frans giving a short summary of facts concerning Internet
and specifically search engine users. The important ones are:
the long tail it’s important to understand the phases in the customer buying
cycle; AIDA (Attention, Interest, Desire and Action) and in which phases you
want to be visible.
Manually or a management tool?
Unfortunately this session was basically more about deciding to manage manually or automatically and not really about the long tail itself, but still the numbers shown where interesting and I think they will win the Spin Award. :-)
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12 June 2013 / 13 June 2013