SES Amsterdam: Using the long tail effectively
session starts with Frans giving a short summary of facts concerning Internet
and specifically search engine users. The important ones are:
the long tail it’s important to understand the phases in the customer buying
cycle; AIDA (Attention, Interest, Desire and Action) and in which phases you
want to be visible.
Manually or a management tool?
Unfortunately this session was basically more about deciding to manage manually or automatically and not really about the long tail itself, but still the numbers shown where interesting and I think they will win the Spin Award. :-)
Tagcloudbusiness google tools internet seo marketing microsoft analytics street view blogger a4uexpo website images spain social facebook search engines event android search engine linkbuilding china maps apple mobile research iphone yahoo news google wave blog russia searchcowboys search engine strategies app browser gmail twitter bing interview video