SES Amsterdam: Using the long tail effectively
session starts with Frans giving a short summary of facts concerning Internet
and specifically search engine users. The important ones are:
the long tail it’s important to understand the phases in the customer buying
cycle; AIDA (Attention, Interest, Desire and Action) and in which phases you
want to be visible.
Manually or a management tool?
Unfortunately this session was basically more about deciding to manage manually or automatically and not really about the long tail itself, but still the numbers shown where interesting and I think they will win the Spin Award. :-)
Tagclouda4uexpo bing microsoft google earth london mobile tools seo blogger yandex russia business apple sem privacy social media ses youtube yahoo browser research gmail social spain images facebook advertising analytics twitter indonesia google wave video search engines android streetview google maps linkbuilding marketing internet ads