Next week: SES Amsterdam

SES Amsterdam will be kicked off by Eduard Blacquière who will be giving an overview of the Dutch Search Market.

Keynote speaker at SES Amsterdam will be Kevin Ryan. Ryan is "chief marketing officer at WebVisible, oversees corporate marketing, public relations and creative services; supervisees purchasing and manages media across different ad networks." Ryan will be talking about ‘The Changing Face of Search’. Here he will be focussing on the way search has been changing in the last couple of years and how marketers should handle the changes.

Another 'foreign'speaker is Jen Brown. Brown will be talking about improving the SEM return and conversion rates.

The second keynote will be Anne Kennedy, member of the SES Advisory Board, Managing Partner and Founder of Beyond Ink. Kennedy will be discussing the future of search. Where will your customers be searching in five years? Will Google still be dominant?

Internationally well known is also Joost de Valk. The Dutch internet marketer is known for his Wordpress SEO and plugins. He will be part of the returning session in every SES event: the site clinic. In that clinic he will be joined by Roy Huiskes, Niels Meijssen and Fili Wiese (Google).

Other known speakers are Wiep Knol, Peter van der Graaf and André Scholten. The entire program is placed below.

Off course Searchcowboys will be present again and will report what is being discussed at this SES, giving it not only the Dutch angle, but also the European angle. So if you don't speak Dutch be sure to follow what's going on via Searchcowboys!

The agenda of the event:
09.30 - 09.45 Opening by Henk van Ess
09.45 - 10.00 Eduard Blacquière gives an overview of the Dutch market
10.00 - 10.45 Keynote-presentation Kevin Ryan: ‘The Changing Face of Search’
10.45 - 11.15 BREAK
11.15 - 11.55 Keynote-presentation: Cross medial effect on search
11.55 - 12.25 the 'Google view'
12.25 - 12.45 IAB Taskforce Search
13.30 - 14.00 Speld Award cases
14.00 - 14.50 First parallel sessions:
                    - Product Catalog Advertising: Effectively using the Long Tail
                    - Using Google Analytics for your SEM
                    - Link building
14.50 - 15.40 Second parallel sessions:
                    - The SEO Cycle
                    - Site Review Clinic
                    - Improve your SEM return and conversion rates
15.40 - 16.10 BREAK
16.10 - 16.50 Anne Kennedy: Beyond Googling: Where will your customers be searching in five years?
16.50            Speld Award Ceremony
17.00            Drinks and networking