Social Media Optimization - SES London 2009

Thu 19 February 2009 17:41, Philippe Schaillée

Social Media Optimization - SES London 2009

Everyone's on the Social networks. Facebook, Twitter, YouTube, Flickr and MySpace have become household names.

More and more businesses want to experiment with Social Media and this session is all about tapping into this in an appropriate manner. Matthew McGowan of Incisive Media presents Liana Evans, Director of Internet Marketing for KeyRelevance, Lisa Ditlefsen, Director of VerveSearch and founder of SEO Chicks, Jennifer Evans Laycock, Editor-in-Chief of Search Engine Guide and Krista Neher, CEO of Marketess.

A female panel... is Social Media for Girls? Liana Evans points out the importance of doing extensive research and planning your Social Media strategy.

Social Media is not about you or your brand. It's all about the conversation! Because there's no immediate or measurable ROI you have to set your goals for each network.

Jennifer advises not to use the newest, latest and hippest Social Network in cyberspace. It's better and more profitable to start out with the most popular.

Her advice is to use :

  • Flickr - join groups to find your target users
  • Twitter - use the power of a retweet
  • YouTube
  • Facebook
  • LinkedIn

According to Lisa the use of Social Media is equal to Online PR. Her advice is to set your goals and also to use Press Releases, Online Reputation Management, content syndication and Linkbaiting as part of your Social Media strategy.

There has to be a flawless collaboration between the creative team, the programmers and the search team in order to succeed.

Socialnetwork

You should communicate with bloggers in your niche, tweeters and networkers. Some of the best results are achieved with Stumble Upon.

Krista tells us about the same as the other panel members and gives an example about a blogger that was rewarded by a company for his article... As a business you must know everything about the buzz around your brand.

 

All our stories on Search Engine Strategies London:


  • Comments (14)
  • Events
  • Tell-a-cowboy

Comments (14)

 

  • Hi Phillipe,

    No Social Media is not for girls, funny how someone always comments if its a female only panel. Yet 50% at least of the panels at SES were male only. No one asks is SEO only for guys.

    You should have introduced yourself, didn't actually meet any of my fellow searchcowboys at SES :(

    Za 21 feb 2009, 18:25


  • Hi Lisa,

    No pun intended ;-)
    Actually this was the best session I attended.

    Did try to introduce myself but seems you are always surrounded by a crowd of fans.

    Also wish to congratulate you with new born www.vervesearch.com !

    Ma 23 feb 2009, 09:59


  • thank you Phillippe. Shame we didn't get to meet, next time you just have to say "cowboy coming through" =) In fact I think searchcowboys should have badges saying "searchcowboy" for the next conference as most of us have actually never met =)

    Ma 23 feb 2009, 23:55


  • Lisa, I'll arrange some t-shirts and cowboy hats ;)

    Di 24 feb 2009, 10:31


  • ha ha! I was thinking more of a "Searchcowboys" badge. But t-shirts would be cool as well. Make sure you get womens shirts as well and not just the bog standart straight t-shirts. Chicks don't digg that.

    I recommend www.spreadshirt.net (although i think they have a specific European site as well)

    We used them for the SEO Chicks t-shirts.

    Di 24 feb 2009, 13:21


  • Maybe we just need to arrange party for cowboys soon! ;-)

    Di 24 feb 2009, 16:38


  • Yihaaaa

    Great idea Dennis!

    Di 24 feb 2009, 17:07


  • We're planning that, probably around A4Uexpo Amsterdam :)

    Di 24 feb 2009, 17:18


  • I totally agree, I spent 3 days on panels last week at SES London trying to spot the Search Cowboys bloggers in the audience, it was like is it the one with the laptop or the camera or both! Couldn’t find any and saw some of my session blogged (thanks for that)

    Would have been good to meet you guys…maybe next time :0)

    Wo 25 feb 2009, 22:23


  • Jon, next time you will surely meet the bloggers! Next opportunity will probably be SES Amsterdam or A4Uexpo or SES New York?

    Wo 25 feb 2009, 22:25


  • Thanks for this...just found you site. Would live to have gone to SES London, but a little pricey for me as a freelancer :(

    Do 5 mrt 2009, 21:13


  • Hi Gareth, we cover all the major events so you found the right site ;)

    Do 5 mrt 2009, 21:16


  • Thanks for this...just found you site. Would live to have gone to SES London, but a little pricey for me as a freelancer.

    Do 24 sep 2009, 10:45


    • Web designing seo company
    • [website]

    A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in <a href="http://www.vsworld.com/?loadSwf=swf/webDevelopment.swf" ;>website designing and development</a> and <a href="http://www.vsworld.com/?loadSwf=swf/seo_sem.swf">se arch engine optimization</a>.

    Za 26 sep 2009, 10:59

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Update Social Media Revolution
  • Linkedin announces "faceted search"
  • Dave Naylor exposes giant security gap in Twitter
  • Social Media Revolution
  • Flutter: The New Twitter

Related tweets


  • Guy Kawasaki
    Twitter Guy Kawasaki 17/08/2009 19:27 uur
    Is the sun setting on social media? http://adjix.com/jeyp More on social media at http://social-media.alltop.com/
  • Roland Legrand
    Twitter Roland Legrand 14/08/2009 23:09 uur
    #slcc #slcc09 at dusan writer's social media/sl discussion now. second life is social media but can use other social media tools
  • Maarten van Vulpen
    Twitter Maarten van Vulpen 12/08/2009 13:35 uur
    Social Media voor uitgevers: tips en trucs: Social media zijn media waar de bezoeker de dienst uitmaakt. Social .. http://bit.ly/3WoGd7
  • Guy Kawasaki
    Twitter Guy Kawasaki 06/08/2009 20:16 uur
    4 foundations of social media success: http://bit.ly/11lMDt More on social media at http://social-media.alltop.com/
  • Aussie SEO
    Twitter Aussie SEO 26/07/2009 17:28 uur
    Social Media Club NYC 7/21/09... (Social Media Club) » TechNews.AM: Thanks to all who attended our Social Media .. http://bit.ly/HyyqC
  • Mike Street
    Twitter Mike Street 20/07/2009 09:14 uur
    Vocus Social Media Webinar: Monitoring the Social Media ...: The event will feature Jenni Lloyd, Social Media St.. http://bit.ly/7ibDY
  • Miles Price
    Twitter Miles Price 09/07/2009 13:28 uur
    Social Media: Should a Social Media Editor Use Social Media? http://bit.ly/T4sAc
  • Sherman Hu
    Twitter Sherman Hu 07/07/2009 00:38 uur
    [SOCIAL MEDIA] 3 Tips for Buying Social Media Attention aka. Social Media Outreach http://tr.im/r8Ze
  • Mark Edmondson
    Twitter Mark Edmondson 02/07/2009 12:43 uur
    I've think the social media webinar will action Jerimah's hub/spoke social media policy -TITLE: "Building Your Business' Social Media Hub"
  • Mark Edmondson
    Twitter Mark Edmondson 02/07/2009 12:43 uur
    I've think the social media webinar will action Jerimah's hub/spoke social media policy -TITLE: "Building Your Business' Social Media Hub"
  • Modern Marketing PDX
    Twitter Modern Marketing PDX 05/06/2009 04:33 uur
    “Who Killed Social Media?”—A Panel Discussion On Social Media Vs. The Social Web just getting started #whokilledsm. Excited to be here!
  • Mike Street
    Twitter Mike Street 08/05/2009 05:33 uur
    CBS Social Media Intern wanted – Innovation in College Media: CBS Social Media Intern wanted. May 7th, 2009. by .. http://tinyurl.com/dhrt54

Events

Last event

Bloggers

  • JP De Clerck
    JP De Clerck

    Profession: Hard to describe

    Company: Conversionation

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia



Columns




Agenda

» Search Engine Strategies Hong Kong 2010

Hong Kong

13 September 2010 / 14 September 2010

» Search Engine Strategies Chicago 2010

Chicago

18 October 2010 / 22 October 2010


Newsletter

Subscribe to SC Newsletter:


RSS Feed

Social Marketing ForumHow are the searchengines doing?

Button_sc_ad

Search


Twitter

» SC Tweetfeed

» Follow SC Tweetfeed


My BlogLog


Flickr

  • DSP-finish-streetview-drop-pantsDSP-bye-bye-cowboys
  • DSP-history-of-my-blogDSP-Google-before-you-tweet
  • DSP-Map_UK_internet_visitsDSP-Google-binged
  • DSP-Japanese_maps_weirdnessDSP-Google-Why...
  • DSP-David_Cameron-SEODSP-googolopoly
» SC on Flickr




© 2010 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap