Social Media Optimization - SES London 2009
Thu 19 February 2009 17:41, Philippe Schaillée
Everyone's on the Social networks. Facebook, Twitter, YouTube, Flickr and MySpace have become household names.
More and more businesses want to experiment with Social Media and this
session is all about tapping into this in an appropriate manner.
Matthew McGowan of Incisive Media presents Liana Evans, Director of Internet
Marketing for KeyRelevance, Lisa Ditlefsen, Director of VerveSearch and founder of SEO Chicks, Jennifer
Evans Laycock, Editor-in-Chief of Search Engine Guide and Krista Neher, CEO
of Marketess. A female panel... is Social Media for Girls?
Liana Evans points out the importance of doing extensive research and
planning your Social Media strategy.
Social Media is not about you or your brand. It's all about the conversation!
Because there's no immediate or measurable ROI you have to set your goals for
each network.
Jennifer advises not to use the newest, latest and hippest Social Network in
cyberspace. It's better and more profitable to start out with the most
popular.
Her advice is to use :
- Flickr - join groups to find your target users
- Twitter - use the power of a retweet
- YouTube
- Facebook
- LinkedIn
According to Lisa the use of Social Media is equal to Online PR.
Her advice is to set your goals and also to use Press Releases, Online
Reputation Management, content syndication and Linkbaiting as part of your
Social Media strategy.
There has to be a flawless collaboration between the creative team, the
programmers and the search team in order to succeed.
You should communicate with bloggers in your niche, tweeters and networkers.
Some of the best results are achieved with Stumble Upon.
Krista tells us about the same as the other panel members and gives an
example about a blogger that was rewarded by a company for his article... As
a business you must know everything about the buzz around your brand.
All our stories on Search Engine Strategies London:
Fri 5 Feb 2010, Editors
0 comments
Raise your Online Business Profile with Social Media
... read more
Fri 29 Jan 2010, Editors
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Social Media Monitoring Tools - An Overview
... read more
Thu 12 Nov 2009, Bas van den Beld 
3 comments
The results of a UK survey by Vocus amongst more than 1,800 marketing and PR professionals show that 80 percent believes social media is the key focus for 2010. They h...... read more
Wed 21 Oct 2009, Editors
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Like this Pic? Twitter it!
Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter!... read more
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Specials
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 Columns
Bas his two weeks notice: I'm leaving Searchcowboys
-
 Guestposts
Guestpost Richard Zwicky: differences in user behavior
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 Guestposts
Guestpost Dennis Goedegebuure: Content behind the pay wall
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 SEA
Winner best post of 2009: Getting attention through creative adtexting
Events
Last event
Upcoming event
Bloggers
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Profession: CEO
Company: MediaVision
More than a month ago the SEO-Chicks weblog started a contest to find new recruits for their b...
Agenda
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Austin, Texas
12 March 2010 / 21 March 2010
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My BlogLog
Podcasts
- » SEO Chicks interview ...
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 - The SEO-Chicks set up a contest to find new bloggers. Bas van den Beld and Lisa Myers talk to the winners Sarah Goodwin and Nichola Stot.
- » Joanna Butler - A4UExpo
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- Jon Myers and Bas van den Beld talk to Joanna Butler about A4U Expo London in October 2009
- » Mel Kirk - A4U Expo i...
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- Jon Myers and Bas van den Beld talk to Mel Kirk about A4U Expo London in October 2009
- » Gillian Muessig - A4U...
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- Jon Myers and Bas van den Beld talk to Gillian Muessig about A4U Expo London in October 2009
- » Lyndon Antcliff - A4U...
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- Jon Myers and Bas van den Beld talk to Lyndon Antcliff about A4U Expo London in October 2009
- » Dixon Jones - A4U Exp...
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- Bas van den Beld talks to Dixon Jones about his session at A4UExpo London 2009
- » Christoph Cemper - A4...
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- Bas van den Beld talks to Christoph Cemper about his session at A4UExpo London 2009
- » Lisa Myers - A4U Expo...
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- Jon Myers and Bas van den Beld talk to Lisa Myers about A4U Expo London in October 2009
- » Will Critchlow - A4U ...
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- Jon Myers and Bas van den Beld talk to Will Critchlow about A4UExpo London in October 2009
- » Calling Holland Augus...
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- Bas van den Beld talks to Roy Huiskes and Eduard Blacqueire about what happened in search in the past month.
- » Calling UK August 200...
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- In a special Calling UK Dave Naylor and Bas van den Beld discuss the 'case of the Guardian'.
- » A talk with Google On...
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- Bas van den Beld talks to the German runners up of the Google Online Marketing Challenge
- » Calling Holland - Jul...
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- Bas van den Beld called with Roy Huiskes and Eduard Blacqueire about what went on in Search in Holland in July
- » Calling Holland - Jun...
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- Bas van den Beld talkes to Roy Huiskes and Eduard Blacqueire about Search in Holland
- » Calling Europe: UK in...
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- Bas van den Beld called Dave Naylor to find out what went on in Search in the UK in the last couple of weeks.
- » Calling Holland - May...
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- Bas van den Beld and Roy Huiskes discus what happened in search in Holland in May 2009.
- » SEO Roadshow: Brian F...
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- Heading up to SMX London next week Searchcowboys' Bas van den Beld got to talk to the keynote speaker, Brian Fetherstonhaugh.
- » Calling Holland - Apr...
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- Podcast in which Bas van den Beld, Roy Huiskes an Eduard Blacquière discuss what happened in search in Holland in March and April 2009.
- » SEO Roadshow: Andrew ...
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- Bas van den Beld interviewed Andrew Girdwood for the SEO Roadshow.
- » Calling Europe: UK in...
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- Bas van den Beld called Dave Naylor to find out what Dave thought about what went on in the UK market in February 2009
- » Callin Holland - January
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- Podcast in which Bas van den Beld, Eduard Blacquière and Roy Huiskes discuss what happened in search in Holland in January 2009.
- » SEO Roadshow: Avinash...
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 - Joost talked to Avinash Kaushik
- » SEO Roadshow: Kevin Ryan
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- Joost de Valk kicks off the SEO Roadshow by talking to Kevin Ryan, global content director Search Engine Strategies.
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Comments (14)
Hi Phillipe,
No Social Media is not for girls, funny how someone always comments if its a female only panel. Yet 50% at least of the panels at SES were male only. No one asks is SEO only for guys.
You should have introduced yourself, didn't actually meet any of my fellow searchcowboys at SES :(
Za 21 feb 2009, 18:25
Hi Lisa,
No pun intended ;-)
Actually this was the best session I attended.
Did try to introduce myself but seems you are always surrounded by a crowd of fans.
Also wish to congratulate you with new born www.vervesearch.com !
Ma 23 feb 2009, 09:59
thank you Phillippe. Shame we didn't get to meet, next time you just have to say "cowboy coming through" =) In fact I think searchcowboys should have badges saying "searchcowboy" for the next conference as most of us have actually never met =)
Ma 23 feb 2009, 23:55
Lisa, I'll arrange some t-shirts and cowboy hats ;)
Di 24 feb 2009, 10:31
ha ha! I was thinking more of a "Searchcowboys" badge. But t-shirts would be cool as well. Make sure you get womens shirts as well and not just the bog standart straight t-shirts. Chicks don't digg that.
I recommend www.spreadshirt.net (although i think they have a specific European site as well)
We used them for the SEO Chicks t-shirts.
Di 24 feb 2009, 13:21
Maybe we just need to arrange party for cowboys soon! ;-)
Di 24 feb 2009, 16:38
Yihaaaa
Great idea Dennis!
Di 24 feb 2009, 17:07
We're planning that, probably around A4Uexpo Amsterdam :)
Di 24 feb 2009, 17:18
I totally agree, I spent 3 days on panels last week at SES London trying to spot the Search Cowboys bloggers in the audience, it was like is it the one with the laptop or the camera or both! Couldn’t find any and saw some of my session blogged (thanks for that)
Would have been good to meet you guys…maybe next time :0)
Wo 25 feb 2009, 22:23
Jon, next time you will surely meet the bloggers! Next opportunity will probably be SES Amsterdam or A4Uexpo or SES New York?
Wo 25 feb 2009, 22:25
Thanks for this...just found you site. Would live to have gone to SES London, but a little pricey for me as a freelancer :(
Do 5 mrt 2009, 21:13
Hi Gareth, we cover all the major events so you found the right site ;)
Do 5 mrt 2009, 21:16
Thanks for this...just found you site. Would live to have gone to SES London, but a little pricey for me as a freelancer.
Do 24 sep 2009, 10:45
A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in <a href="http://www.vsworld.com/?loadSwf=swf/webDevelopment.swf" ;>website designing and development</a> and <a href="http://www.vsworld.com/?loadSwf=swf/seo_sem.swf">se arch engine optimization</a>.
Za 26 sep 2009, 10:59