Social Media Optimization - SES London 2009
Everyone's on the Social networks. Facebook, Twitter, YouTube, Flickr and MySpace have become household names.
A female panel... is Social Media for Girls?
Liana Evans points out the importance of doing extensive research and
planning your Social Media strategy.
According to Lisa the use of Social Media is equal to Online PR.
Her advice is to set your goals and also to use Press Releases, Online
Reputation Management, content syndication and Linkbaiting as part of your
Social Media strategy.
You should communicate with bloggers in your niche, tweeters and networkers. Some of the best results are achieved with Stumble Upon.
Krista tells us about the same as the other panel members and gives an example about a blogger that was rewarded by a company for his article... As a business you must know everything about the buzz around your brand.
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