Brand & Reputation Management - SES London 2009 Brand & Reputation Management is becoming more and more important for website owners. The downside to Social Media is that everyone, including your competitors, can ruin your reputation with a simple negative blogpost, an embarrassing clip on YouTube or a picture on Flickr.
Richard Zwicky, CEO of Enquisite moderates this session.
 While writing these articles, keep in mind that it fits your publishing platform. Content for Digg is completely different than content for Reddit, Twitter or Stumble Upon. Building a valuable network of followers on Social Media Sites can take years and demands a lot of work. There is a dark side to Online Reputation Management. Competitors can use Online Reputation Management to destroy your reputation... and vice versa ;-). He finished saying Digg has the power to put you on CNN. David Naylor states that Online Brand Management is part of the Search Engine Marketing proces because consumers now do online research prior to their purchase. How do you track your online reputation? Well configure Google Alerts to track your brand name, your company name, the names of key employees and your products' names. Also regulary check the SERP's and Local Search results for the above. According to Mikkel deMib Svendsen the search engines don't discriminate. Everybody has the power to get high rankings.  Reasons why you should use Brand Reputation Management for your site :
You can try to fight this legally but don't call your lawyer first. They often make things worse.
The best strategy is to contact the owner of the site and try to solve the issue.
Mikkel ends with an excellent tip : Twitter is the most effective tool for online reputation research... I couldn't agree more.
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Comments (4)
I was at the same session at SES NY and was dissatisfied for a few reasons.
The lawyer was so concerned about people misusing brands as verbs - he didnt realize that this is the sign of being a market leader. The fact that people “google” instead of “yahoo” your name - is a good thing for Google. The legal dept can deal with the legal aspects.
Also - i asked the very first question at this session - I asked whether the various companies charge based on success - I was shocked not by the fact that they dont but rather by the response “you cant control what Google does”.
I disagree - we have tens of clients and its hard as heck but we do our best to help the client own the top ten and later teh top twenty. And we work based on success - we set goals and are paid when we meet the goals.
I would like to see a more aggressive approach in this field.
Sam Michelson
RepRelations.com
Zo 12 apr 2009, 15:23
thanks for sharing the vital information. for more information related to ceo search engine management go through <a href="http://www.ceoreputationmanagement.com/">ceo reputation management</a>
Do 12 nov 2009, 08:17
I would say I spent 3 days on panels last week at SES London trying to spot the Search Cowboys bloggers in the audience, it was like is it the one with the laptop or the camera or both! Couldn’t find any and saw some of my session blogged.Thanks for that.
Ma 15 feb 2010, 04:36
I couldn't agree with your post more, reputation management is going to become more and more of an issue. Getting content to the web first is key, don't let competitors cloud your keywords before you do. If you can target your brand keywords and quickly dominate those keywords with twitter, facebook, myspace and many other networks you can keep competitors and others from hurting your brand.
Vr 31 dec 2010, 06:58