Link Building Basics at SES London 2009
Like most of us already know, links are the core to the internet. In the session ‘Link building basics’ we’ve discovered how to use these links to obtain better rankings in the search engines and increase the traffic to our site. Panellists in these session were Kevin Newcomb, Peter van der Graaf, Debra Mastaler, Jonathan Stewart and Brian Turner.
Debra Mastaler, President of Alliance-Link mainly focuses on providing custom link building campaigns and link training. She shared some of her ideas on the concept of link popularity and link influence:
All our stories on Search Engine Strategies London:
Understanding link popularity:
Links from Authority Sites:
Link factors to avoid:
For optimal success:
Why are links good and what are good links:
How to get those good links?
Peter van der Graaf, Advanced Search Specialist for Netsociety now focuses mainly on influencing peoples' behavior so that they spread the correct messages in order to be picked up by the search engines. These were his most important tips:
According to Peter, all you need is a good approach.
2. Link bait creation
4. Continuing relationship with link partner
Brian Turner, Offpage Optimisation Specialist of Propero Digital has been a specialist link development expert for more than five years, implementing a range of evolving strategies to cater for user-centric models of link building, working on the cutting edge of the internet. These were his ideas about link building:
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