Measuring Success in a 2.0 World: SES 2009
This is the second blogpost for Search Engine Strategies 2009 in Londen and what an interesting panel this was. Moderated by Mike Grehan of Acronym Media this panel explores classic and cutting-edge techniques to measuring the success of your online campaigns. We have listened to 4 speakers this time in a great discussion about measuring the success of your web2.0 websites.
- Surveys are a very impotant piece of data gathering in understanding the views of visitors
Miles Bennet, Director of TargetStone Limited. Miles is an experienced web analyst with some of the biggest names in the FTSE 100 as his clients. Miles says that it´s …
- All about the tools and the applications modifying theirselves to accomodate your needs
John Middlebrook, Global Director of Web and Creative Design Strategy at Allegis Group, Inc. manages both strategic and day to day operations for the Allegis Group staffing companies' web site entities. John tells us that …
John Marshall is Market Motive’s CTO and visionary for curriculum, teaching, and technical strategy. John brings an excellent track record of teaching to Market Motive and regularly speaks on the topic of web analytics, conversion techniques, and marketing and has some interesting points...
- If i is important how people perceive your branche then it is important to measure this
All in all this was a great panel with lots of interesting idea's and they gave us some good tips on determining your KPI´s...
There is no one-shoe-fits-all, test test test test
If you ask yourself those questions you will have a nice basis for your KPI´s
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