
Online video update – The next wave - SES London 2009 In these last couple of years, online video has known a massive boost. The session ‘Online video update – The next wave’ explored this in depth. Panellists Shari Thurow, Greg Jarboe and Liana Evans, explained why online video has become increasingly popular and why marketers all over the world should follow this trend . Before
joining The Kelsey Group, Michael was editor of Innovation World's
TechAlert, a monthly journal of emerging technology companies. He had
previously been a San Francisco-based freelance writer for business and
technology magazines, such as Red Herring, Business 2.0, Mobile and
Digitalife. Michael began his career in business analysis and
journalism as a staff reporter for Forbes magazine, where he covered
technology, online media and telecommunications. Shari Thurow, Founder and SEO Director, Omni Marketing Interactive Shari
Thurow is the Founder and Search Engine Optimization (SEO) Director at
Omni Marketing Interactive, a full-service
search engine optimization, Web design, and Web site usability firm. Thurow opened the session by explaining the importance of a strong foundation. 1. Keyword-rich text It’s not a surprise that these are the same key factors which are essential in SEO optimization. ![]() Keyword-rich (and focused) text Thurow pointed out it all starts with a detailed keyword research for which we have to use multiple tools: Google Adwords, Microsoft ad tool, Trellian Keyword Discovery, etc... Site architecture These were her tips:
Link development According to Evans online video is mainly related to YouTube. She pointed out that YouTube is one of the largest search engines. Everyone uses it. To make money with your personal videos she referred to sites like Revver. Distribute your videos The audience you reach on these sites could have much more potential. ![]() Greg Jarboe, President & Co-Founder, SEO-PR Greg
Jarboe is the president and co-founder of SEO-PR, a search engine
optimization firm, public relations agency and video production
company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the
Institute for Public Relations and PR News, and was a finalist for SES
Awards in three categories: Best Social Media Marketing Campaign, Best
Business-to-Business Search Marketing Campaign, and Best Integration of
Search with Other Media. Greg Jarboe, the last speaker of the sessions started with the question: “Why should we start with video?” For instance, people are less likely to look for something to buy on YouTube than they do on a search engine. Furthermore, think about trends in online video. Hot topics will have much more viewers (politics, etc...)
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Comments (2)
Nice summarization piece on the presentation. Seems that some very good points were made about Online Video's effectiveness in improving SEO functionality and success. Do you know if there is any video that was taken from the session that others can watch? I would really like to check it out for myself before commenting further. Thanks again!
Wo 18 feb 2009, 21:23
Hi Tyler,
I have not seen anyone taping, the only ones being taped that i noticed were the panels.
Wo 18 feb 2009, 22:13