SEO : Where to next? - SES London 2009

Wed 18 February 2009 10:00, Philippe Schaillée

The second Orion Panel of Search Engine Strategies London 2009 is quite impressive. Moderator Mike Grehan presents the crême de la crême of Search Professionals. On stage Kevin Ryan, Ranbd Fishkin, Brett Tabke, Chris Sherman and Jill Whalen are gathered.

The panel talked about the future of SEO. Where are we heading?

All our stories on Search Engine Strategies London:

To start of with a short introduction of the search professionals:

Kevin Ryan, founder of strategic consulting firm Motivity Marketing is known throughout the world as an interactive marketing thought leader, particularly in the search marketing arena.

Rand Fishkin, the wizard of Moz wears yellow shoes and travels the world.

Brett Tabke is the founder of WebmasterWorld, an online search engine and internet marketing forum that often receives over 1 million pageviews per day.

Chris Sherman, Executive Editor of Search Engine Land unfortunately holds a master's degree in Interactive Educational Technology from Stanford University... check out the links ;-)

Jill Whalen, CEO of High Rankings is a professional SEO consultant since 1995!

Unfortunately no Wifi is available in the main hall, making it impossible for us to cover this session live. Howver we gathered some very interesting and remakable quotes of the session for you:

Moderator: Mike Grehan

Why are we doing the free labour for search engines... why don't they just optimize the code?
Sometimes one great link is more powerful than 500 links from crappy directories
Natural links are a byproduct of good marketing

Brett Tabke

User generated content has had a great impact
Social media is becoming a defacto recommendation engine
Sooner or later Google will figure out how to stop the spam

Chris Sherman

Google emerged and became succesfull because search engines in those days didnt do their work
Content will continue to be king
SEO is PR

Jill Whalen

The webdevelopers that create websites that can't be found are the ones keeping us in business
Links are all about quality... not quantity
We should help the search engines make the internet better
IT and Marketing departments need to start working together
Search Google for a limousine service in Boston. Call all companies from the top 10 results... you will notice the phone is answered by the same recepionist

Rand Fishkin

Linkbuilding is its own product, great linkbuilding is not always tied to good marketing, it has its own subset
Search engines have a problem that they are so subceptable to linkbuilding
Unfortunately high ranking sites are not always quality
Is a crawler the right approach to find all of the web ? Look at Naver
Vertical search engines most of the times do not follow the clasic SEO techniques
Local search optimization is its own game now
Blackhats are pushing the forefront of technology
The boundry pushing gets you there
Be the answer to the query before the query is made and people stop going to Google but directly to you
Working with video is an SEO's job
Participate to get the benefits
On the Internet you CAN bring a knife to a gun fight

Kevin Ryan

People are desperate for attention, so they love helping the big guys
If you figure out how to bait them they will link to you
Just because you can, it doesnt mean you should
Huge involvement of Google in the Government of the U.S.A. and the U.K. is a new trend

<Universal & Blended Search - SES...

Online video update – The next w...>

Comments (2)

- Love Quotes
- [website]
I have taken your rss feed which must do the trick! Thanks a bunch for sharing, love your site and blog post, it was wonderful to read.

Tue 11 Oct 2011, 18:37
- ktwis
- [website]
Fantastic posting! I quite enjoyed reading it, you're a great author.I will ensure that I bookmark your blog and will eventually come back from now on

Fri 14 Oct 2011, 18:34

Comment

Click Consult & SEO Consult ...

Mon 22 Mar 2010, Susie Hood

0 comments

Click Consult & SEO Consult Join The Blogging Team

Hi! I am the Copywriting Manager for Click Consult, a leading UK-based internet marketing agency and SEO Consult, Click's specialist search engine optimization divisio...... read more

Presentation: SES London 2008 - ...

Fri 12 Feb 2010, Editors

0 comments

As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008. SES London 2008 - Search Ad Platforms View more presentations from Richard Gregory. ... read more

Searchcowboys radioshow - episod...

Thu 11 Feb 2010, Bas van den Beld

1 comment

Searchcowboys radioshow - episode 25 - Jim Sterne

This Tuesday we (Bas and Roy) in the Searchcowboys Radioshow were joined by no other than Author, President of Web Analytics Association, founder of eMetrics Marketing...... read more

Our Daily Search Pic(k): UK Inte...

Mon 8 Feb 2010, Editors

0 comments

Like this Pic? Twitter it!. Full version on Flickr. Via. Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter! ... read more