Fri 15 June 2012 16:00, Editors


MARCOM 12 is the professional marketing event taking place in Amsterdam RAI. As one blogger from our blogger team, Tamara Yadvichuk, mentioned, lots of interesting stuff to attract the attention of visitors. Same as the other events, the companies presented show the latest services or products to the viewers.

MARCOM 12 has many themes, such as innovation, communication, strategic, marketing intelligence, etc. I would like to share my opinion about the event on my experience.

Comparing to De Marketing Dagen 2012 in Jaarbeus on April, MARCOM 12 is different, from the diversity to the setting of the event.

  1. Company diversity. On De Marketing Dagen, the impression to me is all kinds of integrated CRM system, and focused on technology and software. On MARCOM 12, companies are not focused on one part. With the emphasis on different
  2. Internal setting. Many companies on De Marketing Dagen did not put the emphasis on the fancy decoration, while on MARCOM 12, how to attract the attention has put on the priority for most of the companies. From the article posted by Tamara Yadvichuk MARCOM12: Playground for Professionals

Of course, both events can be improved on many ways, but what I would like to see from the event is the interaction of visitors.

Since MARCOM is the marketing event, and one of the them is communication and interaction, but I did not see those aspects during the event. Like all kinds of other events, the companies are trying to use all eye-catching methods to let visitors stay asking for more information, but it seems to be the only way they use, and digital is not involved a lot. Though some companies put electronic device for interaction, I did not see any online real-time interaction, which is a pity for a big event like that. I hope I can see online more involved on the later marketing event.

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