SEO tactics and updates from A4U Expo

Fri 21 May 2010 10:30, Jaap Jacobs

SEO tactics and updates from A4U Expo

It has been some amazing days in Munich. There are some great SEO experts which told us about some good tactics. Some of these would be quite useful for affiliates. You’ll find a combination of the best tactics from day 1 and 2 and some important updates.

SEO Tactics for affiliates
One of the most important issues is to get massive amounts of content without getting a “penalty” because it’s duplicated. Datafeeds are used to promote thousands of products and affiliates like to use them therefore. But using the same datafeeds as your competitors would create duplicate content, no relevancy and your rankings get screwed. Note: you don’t get a “penalty” for “using” duplicate content.

So what should you do in order to avoid screwed rankings? Google has 2 ways in order to check if you have a great and relevant site for its users.  What is important to think about if you want to promote a large set of products. Google will use its algorithm and use its human quality raters. But creating this content by yourself would be quite hard. Some tips of Tom Critchlow:

1. Try to make your content unique and use “semi-unique” content. Try to dynamically insert content with an standardized text.
2. Use reviews to get manually user generated content
3. Think of hiring freelancers to do the work. Check platforms like Mechanical Turk, Elance and Odesk.
4. Scrape parts of content from different websites. You could use the tool Mozenda for example.
5. Make use of user generated “content” like providing a list of external and internal search queries, tags, testimonials, list with popular articles, FAQ’s etc.
6. If you use a datafeed try to have a unique page title while most of the affiliates use the proposed names within the feeds.
7. Define keyword niches and try to use it within your site structure (category names, page names, internal anchor texts etc.)
8. Try to avoid pagination
9. Don’t use your footer for internal spam linking. You could better use tactic 5 instead. Over-optimization is wrong. At Yahoo some sites have been banned for this.
10. Use separated XML sitemaps for your site and check them within Google webmaster tools. A well structured overview works and you tend to find problems faster.

SEO updates: What’s new?
What a killer presentation. After a good Baverian night, Marcus Tandler (a German super affiliate) started the SEO morning session. Without fixing his hair after the rough party last night, his fantastic energy and enthusiasm have been a great wake-up call for us all. He explained us what a great variable CTR is. It’s been recently applied to the statistics at Google Webmaster Tools and that’s a great opportunity to start working with it. Google has its algorithm and with CTR they are able to “ask” its users what they think about a website.

You properly have seen before that one of your websites bounced from position 9 till 11 within a certain period. What happens is that Google tries to find out if your website is front page material. What you should do is to optimize your meta-description (snippet).

Besides optimizing your snippet you could also think about optimizing your images for universal search. Google image search is a rising star, tends to grow and send more traffic. Optimizing images isn’t that hard as regular SEO, according to Andre Alpar (online marketing consultant of Rocket Internet). He have done a small survey and SEO experts tend to use a max of 30 ranking factors to look for. Downside of the story is that it’s hard to prove when images would appear. You’ll find images when you search on personas, animals etc. but not when somebody tries to get a mortgage.


  • Comments (22)
  • Events
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Comments (22)

 

  • unique contents is an important point.If you have duplicate content then after two or three Google will penalize you and you can not go a live with this domain name.

    Do 27 mei 2010, 12:30


    • J-P De Clerck

    Couldn't agree more!

    Do 27 mei 2010, 13:34


  • J-p De Clerck why you are not agree.Can you explain.
    Jaap you summarized the SEO in one article.This ia really good effort.

    Di 22 jun 2010, 18:49


  • Very interesting subject ,Appreciate it for sharing information.

    Do 20 okt 2011, 10:19


    • olympic 2012 apartments
    • [website]

    After Google Panda updates the google developers show to most of the webmasters and SEO specialists that they won't tolerate duplicate content.

    Wo 21 dec 2011, 13:16



  • I think that this site contains lot of info about my desired information which is must for all like me. I like it. Your site is also informative. I enjoy your article. Your exclusive article & effective services are more necessary for me. So thanks I’m happy to read it.

    Do 1 aug 2013, 06:43



  • I think that this site contains lot of info about my desired information which is must for all like me. I like it. Your site is also informative. I enjoy your article. Your exclusive article & effective services are more necessary for me. So thanks I’m happy to read it.

    Do 1 aug 2013, 06:43


  • I like the idea behind the tutorial but I think the text used for the slogan does fit with the layout. It's look very sleek like the remainder of the design.

    Vr 2 aug 2013, 11:42


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    <a href="http://www.thepriselive.co.in/">thepriselive</a& gt;

    Do 25 dec 2014, 08:54


  • http://click-mind.com


    Bikaner, Which was till now famous for its savories is very soon going to emerge as a software development city due to arrival of the Click Mind Company. The company describes itself as a global talent development company and offers learning and knowledge solutions to individuals, enterprises and institutions in information technology, business process outsourcing,retail,real estate, banking finance and insurance, executive management education, school education, communication and professional life skills, and vocational skills training.Company ha lot of experience globally in CRM,ERP,open CBS,Core banking,iphone,mobile applications using x-code.Company has well experienced team zone for .net,mogento.joomlal,open cart,e-commerce.

    This company being run by Microsoft Professional Sarang Chawla, who aims to provide computer language professional training with the platform of placement skills necessary For students to get placed in IT Companies. Till now, students have to go Jaipur, Delhi, Bangalore for learning professional languages and training. But now with the opening of a center, Students will get all advanced courses in Bikaner it. This, Will definitely bring development.Our creativity is fueled by innovation, dedication. Through our innovative young culture, we are developing solutions of the people, by the people, for the people, to transform this world by making top notch softwares.

    Click Mind committed to helping forward-thinking organizations position sustainability as a key lever to long-term success and, ultimately, high performance. We help organizations leverage their assets and capabilities to drive innovation and profitable growth while striving for a positive economic, environmental and social impact.

    At click mind:

    Our teams spirit is what binds us together to work towards a common goal and deliver beyond expectations.
    We co-operate, collaborate, communicate and empower each other in a way that collective efforts translate into exceptional solutions.

    Transparency is what makes us stand apart from our contenders. We are honest, ethical and fair in all our activities.

    Responsibility to satiate your needs We deliver our promises and acknowledge our mistakes.

    When we start any project, we always look at how to strike the best balance between meeting business objectives, delivering an effective and well-designed user experience, and following rigorous software design principles.
    We support the principles of agile development and we continuously adapt this methodology so that it fits well within all of our projects, from a simple website, to a multi-platform enterprise application. This allows us to deliver the features with the highest business value first and to progressively deliver fully-functionally validated, and tested versions throughout development.http://click-mind.com


    Bikaner, Which was till now famous for its savories is very soon going to emerge as a software development city due to arrival of the Click Mind Company. The company describes itself as a global talent development company and offers learning and knowledge solutions to individuals, enterprises and institutions in information technology, business process outsourcing,retail,real estate, banking finance and insurance, executive management education, school education, communication and professional life skills, and vocational skills training.Company ha lot of experience globally in CRM,ERP,open CBS,Core banking,iphone,mobile applications using x-code.Company has well experienced team zone for .net,mogento.joomlal,open cart,e-commerce.

    This company being run by Microsoft Professional Sarang Chawla, who aims to provide computer language professional training with the platform of placement skills necessary For students to get placed in IT Companies. Till now, students have to go Jaipur, Delhi, Bangalore for learning professional languages and training. But now with the opening of a center, Students will get all advanced courses in Bikaner it. This, Will definitely bring development.Our creativity is fueled by innovation, dedication. Through our innovative young culture, we are developing solutions of the people, by the people, for the people, to transform this world by making top notch softwares.

    Click Mind committed to helping forward-thinking organizations position sustainability as a key lever to long-term success and, ultimately, high performance. We help organizations leverage their assets and capabilities to drive innovation and profitable growth while striving for a positive economic, environmental and social impact.

    At click mind:

    Our teams spirit is what binds us together to work towards a common goal and deliver beyond expectations.
    We co-operate, collaborate, communicate and empower each other in a way that collective efforts translate into exceptional solutions.

    Transparency is what makes us stand apart from our contenders. We are honest, ethical and fair in all our activities.

    Responsibility to satiate your needs We deliver our promises and acknowledge our mistakes.

    When we start any project, we always look at how to strike the best balance between meeting business objectives, delivering an effective and well-designed user experience, and following rigorous software design principles.
    We support the principles of agile development and we continuously adapt this methodology so that it fits well within all of our projects, from a simple website, to a multi-platform enterprise application. This allows us to deliver the features with the highest business value first and to progressively deliver fully-functionally validated, and tested versions throughout development.

    Vr 30 okt 2015, 12:06


  • http://click-mind.com


    Bikaner, Which was till now famous for its savories is very soon going to emerge as a software development city due to arrival of the Click Mind Company. The company describes itself as a global talent development company and offers learning and knowledge solutions to individuals, enterprises and institutions in information technology, business process outsourcing,retail,real estate, banking finance and insurance, executive management education, school education, communication and professional life skills, and vocational skills training.Company ha lot of experience globally in CRM,ERP,open CBS,Core banking,iphone,mobile applications using x-code.Company has well experienced team zone for .net,mogento.joomlal,open cart,e-commerce.

    This company being run by Microsoft Professional Sarang Chawla, who aims to provide computer language professional training with the platform of placement skills necessary For students to get placed in IT Companies. Till now, students have to go Jaipur, Delhi, Bangalore for learning professional languages and training. But now with the opening of a center, Students will get all advanced courses in Bikaner it. This, Will definitely bring development.Our creativity is fueled by innovation, dedication. Through our innovative young culture, we are developing solutions of the people, by the people, for the people, to transform this world by making top notch softwares.

    Click Mind committed to helping forward-thinking organizations position sustainability as a key lever to long-term success and, ultimately, high performance. We help organizations leverage their assets and capabilities to drive innovation and profitable growth while striving for a positive economic, environmental and social impact.

    At click mind:

    Our teams spirit is what binds us together to work towards a common goal and deliver beyond expectations.
    We co-operate, collaborate, communicate and empower each other in a way that collective efforts translate into exceptional solutions.

    Transparency is what makes us stand apart from our contenders. We are honest, ethical and fair in all our activities.

    Responsibility to satiate your needs We deliver our promises and acknowledge our mistakes.

    When we start any project, we always look at how to strike the best balance between meeting business objectives, delivering an effective and well-designed user experience, and following rigorous software design principles.
    We support the principles of agile development and we continuously adapt this methodology so that it fits well within all of our projects, from a simple website, to a multi-platform enterprise application. This allows us to deliver the features with the highest business value first and to progressively deliver fully-functionally validated, and tested versions throughout development.

    Za 31 okt 2015, 10:24


    • Netryx

    These high impact, low cost SEO packages UK will generate quality leads and sales month after month after month after month.

    www.netryx.co.uk/seo/affordable-seo-packages/

    Zo 6 dec 2015, 16:00


    • David@Android-app-developers
    • [website]

    Informative SEO Tactics for affiliates. I work in android development company and this post is really useful for me.

    Ma 29 feb 2016, 07:05


    • David@Android-app-developers
    • [website]

    Informative SEO Tactics for affiliates. I work in android development company and this post is really useful for me.

    Ma 29 feb 2016, 07:05


    • David@Android-app-developers
    • [website]

    Informative SEO Tactics for affiliates. I work in android development company and this post is really useful for me.

    Ma 29 feb 2016, 07:05


    • David@Android-app-developers
    • [website]

    Informative SEO Tactics for affiliates. I work in android development company and this post is really useful for me.

    Ma 29 feb 2016, 07:05


    • David@Android-app-developers
    • [website]

    Informative SEO Tactics for affiliates. I work in android development company and this post is really useful for me.

    Ma 29 feb 2016, 07:05


    • mobile apps development company
    • [website]

    I likethe suggestion of using Mozendatool. for the scarep of content.I go for it, thanks.
    http://www.thisisswitch.com

    Vr 15 apr 2016, 09:40


    • mongodb development company
    • [website]

    Good tips on SEO tactics for affiliates.I have used Elance and had a good experience with it. I have not heard about Mozenda tool for scraping the content.I shall try it,thanks.
    http://tectoro.com

    Do 2 jun 2016, 12:37


  • Mozenda is great, but I'm more after Octoparse.
    Check it out. http://www.octoparse.com

    Ma 20 jun 2016, 04:55


  • Web Scraping tools are very useful for SEO, As after all it's automating the manual work. Very interesting post. Thanks.
    I do love web scraping and has this blog www.webData-scraping.com

    Wo 29 jun 2016, 08:43


  • Hits for these tips for SEO. We are a mobile app development company and we fight with lots of companies for ranking and such updated SEO tactics we always needed.

    Di 6 sep 2016, 13:33

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