SES London: Avinash Kaushnik on long-tail keywords

Tue 16 February 2010 15:12, J-P De Clerck

Avinash Kaushnik was a strong opener on the first day of Search Engine Strategies 2010 London. He baffled the audience with a mix of bold statements and smart yet accessible, inspiring & valuable insights. Two quotes: “The biggest gift of the internet is the ability to be proven wrong, fast!” and “Anyone who doesn't feel frustrated that they're not doing well enough is not doing their job properly”.

Google’s SEM evangelist focused strongly on analytics and goals. And these goals don’t have to be all about conversion.

Avinash also talked about long-tail search queries. It’s indeed a topic that receives a lot of attention these days. And not only in Search Engine Marketing.

The increase of longer search queries

It’s as if Chris Anderson’s ‘The Long Tail’ is being applied to all marketing areas, including social media marketing, content marketing, social bookmarking, article marketing, etc.

But of course there are also facts and the increasing attention on long-tail keywords in SEM is obvious when looking at the way people search .

Remember that end of last year, Experian Hitwise found that longer search queries, averaging searches of five to more than eight words in length, increased 3% between October and September 2009 (based on U.S. searches).

This is related to the importance of long-tail keywords (although it’s surely not the same!).

Searches of eight or more words increased 4% to a total of 3,49%.

The same time period showed that shorter search queries (one to four words long) decreased 1% from month to month.

A trend that will continue? Wait and see. What’s your take on long-tail keywords?

<New agreement with Facebook coul...

Social media marketing strategie...>

Comment

Baidu index -- Baidu keyword ana...

Tue 19 Apr 2011, Kelly Ge

1 comment

Baidu index -- Baidu keyword analysis tool

Baidu index is used for keywords research and monitoring search trends in China. You can check the "media exposure" and "users concern" on certain keyword in the past ...... read more

How to identify good keywords us...

Fri 14 May 2010, J-P De Clerck

2 comments

How to identify good keywords using social media monitoring

I guess I don’t have to explain the importance of finding good keywords in search engine marketing. If you want a website, blog or specific page to be found via ...... read more

Social media monitoring, keyword...

Fri 9 Apr 2010, J-P De Clerck

1 comment

The biggest element to having your website found is using the proper keywords. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? There are tools available that allow for you to find out the most commonly used keywords when people search for products that you sell down to the brand and even when people search for your competitors. One of them is social media monitoring. Social media is becoming more impo...... read more

Google acknowledging mobile sear...

Mon 28 Sep 2009, Editors

0 comments

Google acknowledging mobile search with new keywordtool

Last week Seroundtable discovered that Google might just be testing out a new Google Adwords Keyword Tool. Some users of Google Adwords can see the tool when logged in...... read more