SMX London goes advanced

Wed 21 October 2009 14:03, Bas van den Beld

SMX London goes advanced

Last year SMX London closed one track just before the conference started. It was the most basic track which was canceled, making SMX a bit more advanced than other years. This year SMX London takes the full step towards Advanced.

There now will be two SMX-advanced shows worldwide. One in Seatlle, which will be held June 8th and 9th, and one in London, which will be helad May 17th and 18th.

In the press release Danny Sullivan, SMX Advanced program chair, says:

“SMX Advanced’s unique format has been very successful in Seattle. Adding London is ideal, given its sophisticated search marketing community, topics at Advanced are discussed at a very high level, so there’s no slowing down to bring beginners up to speed. This format isn’t for everyone, and we have other conferences that address the needs of beginners, but experienced search marketers have embraced Advanced enthusiastically,”

It makes sense for SMX London to make the move to the advanced area. As said the first step towards that was already taken during the last SMX London. It will also give them more of a competitive position towards other events in London, like SES London. SMX events in for example Stockholm and Munich will probably not go the advanced way.

The conference partly overlaps the A4U Expo in Munich which is on the 18th and 19th of May. It will be interesting to see which speakers go where.


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  • Good move, especially since SMX London is easier to attend living in Europe ;)

    I definitely felt SMX London was more advanced this year. Looking forward to next year!

    Wo 21 okt 2009, 14:34

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