Killer Link Building Strategies
Early morning start to A4U with some really tired and hung-over faces from the previous evening in attendance.
Overall it was a really great session with all panellists delivering great content and tips. Some of the highlights below.
Most of the time we user social media to get eye traffic to the piece – Digg, Reddit and Stumbleupon.
If you are pushing the story through your email contacts the subject line is critical. It’s really important to target smaller groups of people and identify what motivates them to link to your content. Link bait tends to be more tabloidy as it taps into the basic needs of humans.
Design and Branding is critically important when undertaking a link building programme. If the branding is poor the link acceptance rates will also be poor as no one wants to be associated to a poor site.
Trust links are key and these tend to be mainstream media and high quality blogs.
Look at competitor links but be really efficient in your approach. It’s important to break the trust link pool into two groups.
Use an outbound link analysis on the A list to discover the list and go after them if relevant. It’s also very important not to spam or assume what used to work for your competitors still works.
3rd party tools recommended:
Tagcloudsearchcowboys iphone smx search engine strategies advertising internet a4uexpo interview indonesia images app search engines russia street view search engine baidu privacy streetview google maps event tools realtime browser blog google wave social youtube ppc business ses twitter analytics marketing apple facebook search london gmail android china
12 June 2013 / 13 June 2013