Killer Link Building Strategies

Wed 14 October 2009 12:06, Louis Venter

Killer Link Building Strategies

Early morning start to A4U with some really tired and hung-over faces from the previous evening in attendance.

Overall it was a really great session with all panellists delivering great content and tips. Some of the highlights below.

Lyndon Antcliff

Most of the time we user social media to get eye traffic to the piece – Digg, Reddit and Stumbleupon.
On average you have 2.7 seconds to grab a linker’s attention. Headlines are critically important.

If you are pushing the story through your email contacts the subject line is critical. It’s really important to target smaller groups of people and identify what motivates them to link to your content. Link bait tends to be more tabloidy as it taps into the basic needs of humans.


  • Use topical issues
  • Use discussion sparking (start an argument)
  • Build solid relationships with people

Patrick Altoft

Design and Branding is critically important when undertaking a link building programme. If the branding is poor the link acceptance rates will also be poor as no one wants to be associated to a poor site.

Trust links are key and these tend to be mainstream media and high quality blogs.

  • Tips to get these links:
  • Make friends with top bloggers
  • Make friends with journalists
  • Break a news story
  • Use Link Bait
  • Guest Blogging

Christoph Cemper

Look at competitor links but be really efficient in your approach. It’s important to break the trust link pool into two groups.

  • A list – Mainstream media and top blogs
  • B List- sites where the A list commonly link to

Use an outbound link analysis on the A list to discover the list and go after them if relevant. It’s also very important not to spam or assume what used to work for your competitors still works.

3rd party tools recommended:

  • SEOMOZ Linkscape
  • Majestic SEO
  • Sistrix (for the German market)
  • (to get your data back)

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