A4U Expo interview series: Lisa Myers

Read the text interview with Lisa Myers and listen to the podcast we also made with her.

Listen to the podcast here

Could you tell us who you are?
I’m Lisa Myers (previously Lisa Ditlefsen but I got bored with people trying to pronounce it so found a good looking guy in Search and married him so I could have a normal name. But now people can’t spell my name!) I’m the Director and founder of Search agency ‘Verve Search’ in the UK and founder of SEO-chicks.com blog. I have worked in Search for about 5 years, speak regularly at industry conferences, contribute to publications on and offline and have also written a few chapters on SEO in a Marketing book and in a best practise Search Marketing guide. Lastly, but not least blog about Search here on Searchcowboys as well as on my company blog and SEO-Chicks.

What will your session be about at A4U Expo and what will you be talking about in specific?
I’m speaking on the Web Analytics  panel, it is in fact my first speaking engagement on web analytics. Don’t worry I’m not new to web analytics (on the conterary, I LOVE analytics...it’s like geek heaven) but I’ve just never spoken on the subject at a conference before. I’m on a great panel with 2 other great search specialists (Will Critchlow and Joanna Butler) and we have talked allot beforehand about what each person is covering so not to overlap too much. I will be talking about the very specifics of tracking Google Local Business Listings (local) and Universal Search. I’m going to aim to give very specific advice on how to do this, no sales pitch just plain and simple “how tos’. Really looking forward to it actually.

What makes A4U Expo a conference you want to be speaking at?
I have heard great things about the A4U conference series from other places in Europe. Allot of people have been talking about how great the A4U conference was in Holland. I also want to learn more about affiliate marketing, to answer some of the previous question. Affiliate and SEO is very closely linked, it’s all about generating traffic. I think Affiliate marketing can add value to a SEO campaign and vice versa. Also affiliate marketers are very smart people (they have to be to get ahead in the competitive market that is affiliate) so hoping it will rub off on me ;p

Why should we visit your session?
Analytics is one area you absolutely can’t do without if your company/client needs an online present. Analytics is like the left side of the brain of marketing, half a  brain is no brainer J (wow it’s been a long day, probably shouldn’t do interviews like this at the end of the day. I’m making no sense whatsoever)

Which other session will you be visiting and believe that others should?
As many as I can, as I said before I really want to learn more about affiliate marketing and this conference comes  highly recommended.

Lisa Myers can be found on Vervesearch or on Twitter.

The series can also be followed on iTunes

In the series we also talked to:

Will Critchlow
Marcus Tandler