SMX Advanced 2010
Date: 17 May 2010 / 18 May 2010 - Convent Garden, London
SMX Advanced London will take place on 17/18th May 2010 at The Grand Connaught Rooms, Covent Garden.
SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative and don't stop to cover the basics.
At Search Cowboys we covered day 1 of SMX Advanced London last week. Although there were less visitors the second day, the social and analytics tracks definitely were worth visiting. In this post, we summarize all the interesting quotes, statements and information of the second day. Those who have been following our twitter feed last week already have seen most of the best news that day. Conversion science - the ultimate goal is customer conversion In this session, with Chris Sherman ...... read more
The third session of the first day is about linkbuilding. It is one of the most time consuming and difficult elements of SEO, so the room was packed with people dying to know more on how to easily get more links. Linkbuilding is wrong Andrew Girdwood is up first and start with a slide that says: "Link building is wrong". Andrew proceeds and explains that we, if we look at it objectively, are making a mess of the online landscape with our poor attempts to gain links and keep gaining links. ...... read more
This session is all about universal search and the possibilities it has to offer to maximize any SEO efforts. Think of images, video's, but also sources like Google News. Ask Jeeves focusses on Universal Search to answer questions First up is Rob Sheppard, product manager of Ask Jeeves UK. He explains what Ask Jeeves is doing on the field of Universal Search at the moment. What Rob tells us, isn't truly new, as we already have seen this all over at Google. Rob shared with us that Univ...... read more
For those who haven't been following the Twitter stream of Searchcowboys, we'll be giving you a sum up of all the important news and figures here of day 1 at SMX Advanced London. Keynote: Barak Berkowitz of Wolfram|Alpha about their product First up is Barak Berkowitz, CEO of Wolfram|Alpha. Although we are used to getting a keynote about the market and where we are going, Berkowitz gave us a presentation of their product and the functionalities it offers at this moment. Berkowitz stat...... read more
As you could read earlier today, Search Cowboys will (obviously) be covering SMX London 2010. This reminded me of a video I stumbled upon recently, from the SMX West e...... read more
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